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for Marketers

Set up Petal Search Ads

Petal Search Ads is an ad network integrated with Adjust. Our integration lets Petal Search Ads receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with Petal Search Ads for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Petal Search Ads.

Before you begin

Requirements

Admin, Editor, or Custom Editor permissions in Adjust.
Adjust SDK v4.0.0 and later to map SDK parameters to Petal Search Ads parameters. Follow the guides linked below to use this feature.

Select Petal Search Ads and your app in Campaign Lab

Under Campaign Lab, select Partners.
Select New partner > Petal Search Ads. Select Next to move to the next screen.
In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Petal Search Ads.
Select Next.

Enable data sharing

Enable data sharing to activate the integration with Petal Search Ads. To enable data sharing:

Turn on Enabled

Once you enable data sharing with Petal Search Ads, Adjust automatically sends Petal Search Ads the following data, by default:

installs (attributed only)
event (attributed only)

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

Separate data sharing options at the platform-level by selecting Use platform-specific settings.
Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Petal Search Ads by default.

installs (attributed only)
event (attributed only)

Send additional data

Choose the amount and type of data that you want to share with Petal Search Ads through callbacks. Petal Search Ads may use this information to optimize performance.

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Petal Search Ads receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Map events

Map events that you want to share to the values that Petal Search Ads can receive. Data for unmapped events is not shared with Petal Search Ads.

Map individual events

If you have a multi-platform app, you can choose to share different events per platform with Petal Search Ads. This lets you:

Set individual events to manage campaign strategies for each platform.
Customize data sharing per platform.

Under Map events, follow these steps to choose the in-app events you want to directly send to Petal Search Ads.

Select Map event.
In the Adjust event list, choose the Adjust event that you want to share with Petal Search Ads.
Under Partner event, you need to select the Petal Search Ads event that corresponds to the Adjust event.
1. For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
  - Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.
  - Select Use global mapping to map the same events for all platforms.
2. In the Partner event list, choose or enter a custom event name, that you want to map the Adjust event to.
Select Apply.

Now Petal Search Ads will receive in-app event data for each of your linked events.

Map all events

If Petal Search Ads supports mapping all events automatically, under Map events, select Map all events. This saves time in mapping individual events.

Now Petal Search Ads will receive in-app event data for all your linked events.

Configure your link and settings

You have the option to set your:

Create your link and share it with Petal Search Ads

In the Setup review screen, you can review your choices. You can also go back and make changes to:

Your selected app
Data sharing options
Link structure parameters
User destinations
Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Petal Search Ads.

Once you’ve created your link, share it with Petal Search Ads for placement in campaigns.

List of all parameters forwarded to Petal Search Ads

Petal Search Ads requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder	Information
`{currency}`	Original ISO 4217 currency code sent from Adjust SDK
`{gps_adid_md5}`	Lowercase hex MD5 hash of Google Play Store advertising ID
`{ip_address}`	Device IP address
`{revenue_float}`	Revenue, as sent from Adjust SDK, in whole currency units
`{created_at_milli}`	Activity timestamp with millisecond placeholders
`{oaid_md5}`	OAID MD5 hash