Set up PhoenixAds

PhoenixAds is an ad network integrated with Adjust. Our integration lets PhoenixAds receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with PhoenixAds for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with PhoenixAds.

Before you begin

Requirements

iOS | Android | Windows | Unity | React Native | Flutter | Adobe Air | Cordova | Marmalade | Xamarin | Cocos2d-x | Titanium | Corona

Select PhoenixAds and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > PhoenixAds. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with PhoenixAds.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with PhoenixAds. To enable data sharing:

  1. Turn on Enabled

Once you enable data sharing with PhoenixAds, Adjust automatically sends PhoenixAds the following data, by default:

  • install
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with PhoenixAds by default.

  • install
  • event

Send additional data

Choose the amount and type of data that you want to share with PhoenixAds through callbacks. PhoenixAds may use this information to optimize performance.

In-app revenue (from in-app purchases)

Sharing in-app revenue lets PhoenixAds receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Configure your link and settings

You have the option to set your:

Create your link and share it with PhoenixAds

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with PhoenixAds.

Once you’ve created your link, share it with PhoenixAds for placement in campaigns.

List of all parameters forwarded to PhoenixAds

PhoenixAds requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{country}Device two-character country code
{currency}Original ISO 4217 currency code sent from Adjust SDK
{event_name}Event name, as set in the Dashboard
{gps_adid}Google Play Store advertising ID
{ip_address}Device IP address
{revenue_usd}Revenue, in US dollars
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{app_version}App version number (Android), build-version-number for the bundle (iOS)
{click_time}Attributed click timestamp
{connection_type}Internet connection type
{created_at}Activity timestamp
{is_organic}1 if organic traffic, 0 if non-organic