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for Marketers

Set up Scrambly

Scrambly is an ad network integrated with Adjust. Our integration lets Scrambly receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with Scrambly for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Scrambly.

Before you begin

Requirements

Admin, Editor, or Custom Editor permissions in Adjust.
Adjust SDK v4.0.0 and later to map SDK parameters to Scrambly parameters. Follow the guides linked below to use this feature.

Select Scrambly and your app in Campaign Lab

Under Campaign Lab, select Partners.
Select New partner > Scrambly. Select Next to move to the next screen.
In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Scrambly.
Select Next.

Enable data sharing

Enable data sharing to activate the integration with Scrambly. To enable data sharing:

Turn on Enabled

Once you enable data sharing with Scrambly, Adjust automatically sends Scrambly the following data, by default:

install
session
reattribution
event
rejectedInstall
rejectedReattribution
ad revenue

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

Separate data sharing options at the platform-level by selecting Use platform-specific settings.
Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Scrambly by default.

install
session
reattribution
event
rejectedInstall
rejectedReattribution
ad revenue

Send additional data

Choose the amount and type of data that you want to share with Scrambly through callbacks. Scrambly may use this information to optimize performance.

Ad revenue (from ad views)

Ad revenue sharing lets Scrambly receive user ad revenue data. This lets Scrambly use ad revenue data to optimize your user targeting and campaigns.

Growth solution:

This feature is available with Adjust’s Ad Revenue package. To purchase our Ad Revenue package, contact your sales representative.

To share ad revenue to Scrambly, select one or more Ad Revenue Sources.

If you leave this field empty, we send ad revenue data from all integrated mediation sources.

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Scrambly will receive your app’s session activity.

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Scrambly receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Map events

Map events that you want to share to the values that Scrambly can receive. Data for unmapped events is not shared with Scrambly.

Map individual events

If you have a multi-platform app, you can choose to share different events per platform with Scrambly. This lets you:

Set individual events to manage campaign strategies for each platform.
Customize data sharing per platform.

Under Map events, follow these steps to choose the in-app events you want to directly send to Scrambly.

Select Map event.
In the Adjust event list, choose the Adjust event that you want to share with Scrambly.
Under Partner event, you need to select the Scrambly event that corresponds to the Adjust event.
1. For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
  - Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.
  - Select Use global mapping to map the same events for all platforms.
2. In the Partner event list, choose or enter a custom event name, that you want to map the Adjust event to.
Select Apply.

Now Scrambly will receive in-app event data for each of your linked events.

Map all events

If Scrambly supports mapping all events automatically, under Map events, select Map all events. This saves time in mapping individual events.

Now Scrambly will receive in-app event data for all your linked events.

Configure your link and settings

You have the option to set your:

Create your link and share it with Scrambly

In the Setup review screen, you can review your choices. You can also go back and make changes to:

Your selected app
Data sharing options
Link structure parameters
User destinations
Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Scrambly.

Once you’ve created your link, share it with Scrambly for placement in campaigns.

List of all parameters forwarded to Scrambly

Scrambly requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder	Information
`{country}`	Device two-character country code
`{currency}`	Original ISO 4217 currency code sent from Adjust SDK
`{ip_address}`	Device IP address
`{mcc}`	Mobile country code: three-digit code identifying a device's country. Use with the mobile network code to identify a device's carrier.
`{mnc}`	Mobile network code: two-digit code. Use with the mobile country code to identify a device's carrier.
`{revenue_float}`	Revenue, as sent from Adjust SDK, in whole currency units