We constantly publish updates to our documentation, which may not yet be available in your language. For the most current information, use the English version.

for Marketers

Set up Startapp

Startapp is an ad network integrated with Adjust. Our integration lets Startapp receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with Startapp for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Startapp.

Before you begin

Requirements

Admin, Editor, or Custom Editor permissions in Adjust.
Adjust SDK v4.0.0 and later to map SDK parameters to Startapp parameters. Follow the guides linked below to use this feature.

Select Startapp and your app in Campaign Lab

Under Campaign Lab, select Partners.
Select New partner > Startapp. Select Next to move to the next screen.
In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Startapp.
Select Next.

Enable data sharing

Enable data sharing to activate the integration with Startapp. To enable data sharing:

Turn on Enabled

Once you enable data sharing with Startapp, Adjust automatically sends Startapp the following data, by default:

install
event
rejectedInstall

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

Separate data sharing options at the platform-level by selecting Use platform-specific settings.
Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Startapp by default.

install
event
rejectedInstall

Send additional data

Choose the amount and type of data that you want to share with Startapp through callbacks. Startapp may use this information to optimize performance.

Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with Startapp:

Data from all attribution sources
Only data attributed to Startapp

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Startapp receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Map events

Map events that you want to share to the values that Startapp can receive. Data for unmapped events is not shared with Startapp.

Map individual events

If you have a multi-platform app, you can choose to share different events per platform with Startapp. This lets you:

Set individual events to manage campaign strategies for each platform.
Customize data sharing per platform.

Under Map events, follow these steps to choose the in-app events you want to directly send to Startapp.

Select Map event.
In the Adjust event list, choose the Adjust event that you want to share with Startapp.
Under Partner event, you need to select the Startapp event that corresponds to the Adjust event.
1. For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
  - Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.
  - Select Use global mapping to map the same events for all platforms.
2. In the Partner event list, choose or enter a custom event name, that you want to map the Adjust event to.
Select Apply.

Now Startapp will receive in-app event data for each of your linked events.

Map all events

If Startapp supports mapping all events automatically, under Map events, select Map all events. This saves time in mapping individual events.

Now Startapp will receive in-app event data for all your linked events.

Configure your link and settings

You have the option to set your:

Create your link and share it with Startapp

In the Setup review screen, you can review your choices. You can also go back and make changes to:

Your selected app
Data sharing options
Link structure parameters
User destinations
Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Startapp.

Once you’ve created your link, share it with Startapp for placement in campaigns.

List of all parameters forwarded to Startapp

Startapp requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder	Information
`{city}`	Device city
`{click_attribution_window}`	Attribution window settings for device matching (hours)
`{country}`	Device two-character country code
`{device_type}`	Device type
`{idfa}`	ID for advertisers (iOS only)
`{idfa\|\|gps_adid}`	IDFA, or GPS ADID if IDFA is empty
`{impression_attribution_window}`	Attribution window settings for impression matching (hours)
`{ip_address}`	Device IP address
`{isp}`	Device internet service provider
`{language}`	Device two-character language code
`{match_type}`	Attribution method
`{os_name}`	Device operating system
`{revenue_usd}`	Revenue, in US dollars
`{app_id}`	Store App ID or Google Play Store
`{app_name}`	Name of the app
`{app_version}`	App version number (Android), build-version-number for the bundle (iOS)
`{click_time}`	Attributed click timestamp
`{conversion_duration}`	Time between click and install or reattribution in seconds
`{created_at}`	Activity timestamp
`{impression_based}`	1 if impression-based engagement, 0 if not
`{is_organic}`	1 if organic traffic, 0 if non-organic
`{rejection_reason}`	Reason for a rejected attribution