We constantly publish updates to our documentation, which may not yet be available in your language. For the most current information, use the English version.

for Marketers

Set up Surgex

Surgex is an ad network integrated with Adjust. Our integration lets Surgex receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with Surgex for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Surgex.

Before you begin

Requirements

Admin, Editor, or Custom Editor permissions in Adjust.
Adjust SDK v4.0.0 and later to map SDK parameters to Surgex parameters. Follow the guides linked below to use this feature.

Select Surgex and your app in Campaign Lab

Under Campaign Lab, select Partners.
Select New partner > Surgex. Select Next to move to the next screen.
In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Surgex.
Select Next.

Enable data sharing

Enable data sharing to activate the integration with Surgex. To enable data sharing:

Turn on Enabled

Once you enable data sharing with Surgex, Adjust automatically sends Surgex the following data, by default:

install
event
ad revenue

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

Separate data sharing options at the platform-level by selecting Use platform-specific settings.
Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Surgex by default.

install
event
ad revenue

Send additional data

Choose the amount and type of data that you want to share with Surgex through callbacks. Surgex may use this information to optimize performance.

Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with Surgex:

Data from all attribution sources
Only data attributed to Surgex

Ad revenue (from ad views)

Ad revenue sharing lets Surgex receive user ad revenue data. This lets Surgex use ad revenue data to optimize your user targeting and campaigns.

Growth solution:

This feature is available with Adjust’s Ad Revenue package. To purchase our Ad Revenue package, contact your sales representative.

To share ad revenue to Surgex, select one or more Ad Revenue Sources.

If you leave this field empty, we send ad revenue data from all integrated mediation sources.

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Surgex receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Map events

Map events that you want to share to the values that Surgex can receive. Data for unmapped events is not shared with Surgex.

Map individual events

If you have a multi-platform app, you can choose to share different events per platform with Surgex. This lets you:

Set individual events to manage campaign strategies for each platform.
Customize data sharing per platform.

Under Map events, follow these steps to choose the in-app events you want to directly send to Surgex.

Select Map event.
In the Adjust event list, choose the Adjust event that you want to share with Surgex.
Under Partner event, you need to select the Surgex event that corresponds to the Adjust event.
1. For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
  - Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.
  - Select Use global mapping to map the same events for all platforms.
2. In the Partner event list, choose or enter a custom event name, that you want to map the Adjust event to.
Select Apply.

Now Surgex will receive in-app event data for each of your linked events.

Map all events

If Surgex supports mapping all events automatically, under Map events, select Map all events. This saves time in mapping individual events.

Now Surgex will receive in-app event data for all your linked events.

Configure your link and settings

You have the option to set your:

Create your link and share it with Surgex

In the Setup review screen, you can review your choices. You can also go back and make changes to:

Your selected app
Data sharing options
Link structure parameters
User destinations
Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Surgex.

Once you’ve created your link, share it with Surgex for placement in campaigns.

List of all parameters forwarded to Surgex

Surgex requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder	Information
`{city}`	Device city
`{country}`	Device two-character country code
`{currency}`	Original ISO 4217 currency code sent from Adjust SDK
`{device_name}`	Device model number
`{device_type}`	Device type
`{event_name}`	Event name, as set in the Dashboard
`{gps_adid}`	Google Play Store advertising ID
`{idfa}`	ID for advertisers (iOS only)
`{ip_address}`	Device IP address
`{match_type}`	Attribution method
`{os_name}`	Device operating system
`{os_version}`	Operating system version number
`{region}`	Device region code
`{revenue_usd}`	Revenue, in US dollars
`{click_time}`	Attributed click timestamp
`{created_at}`	Activity timestamp
`{engagement_time}`	Engagement timestamp
`{installed_at}`	Install (i.e., first app open) timestamp
`{is_organic}`	1 if organic traffic, 0 if non-organic
`{network_name}`	Network name, as taken from the tracker
`{ad_revenue_network}`	Ad network that displayed the ad