Set up The Trade Desk

The Trade Desk is an ad network integrated with Adjust. Our integration lets The Trade Desk receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with The Trade Desk for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with The Trade Desk.

Before you begin

Requirements

• Admin, Editor, or Custom Editor permissions in Adjust.
• Adjust SDK v4.0.0 and later to map SDK parameters to The Trade Desk parameters. Follow the guides linked below to use this feature.

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Credentials

ADVERTISER ID and TRACKER ID

• For help finding your credentials, contact your The Trade Desk representative.

Select The Trade Desk and your app in Campaign Lab

1. Under Campaign Lab, select Partners.
2. Select New partner > The Trade Desk. Select Next to move to the next screen.
3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with The Trade Desk.
4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with The Trade Desk. To enable data sharing:

1. Enter your ADVERTISER ID and TRACKER ID.

Once you enable data sharing with The Trade Desk, Adjust automatically sends The Trade Desk the following data, by default:

• install
• event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with The Trade Desk by default.

• install
• event

Send additional data

Choose the amount and type of data that you want to share with The Trade Desk through callbacks. The Trade Desk may use this information to optimize performance.

1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with The Trade Desk:

• Data from all attribution sources
• Only data attributed to The Trade Desk

In-app revenue (from in-app purchases)

Sharing in-app revenue lets The Trade Desk receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Map events

Map events that you want to share to the values that The Trade Desk can receive. Data for unmapped events is not shared with The Trade Desk.

Map individual events

If you have a multi-platform app, you can choose to share different events per platform with The Trade Desk. This lets you:

• Set individual events to manage campaign strategies for each platform.
• Customize data sharing per platform.

Under Map events, follow these steps to choose the in-app events you want to directly send to The Trade Desk.

1. Select Map event.
2. In the Adjust event list, choose the Adjust event that you want to share with The Trade Desk.
3. Under Partner event, you need to select the The Trade Desk event that corresponds to the Adjust event.
   1. For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
      • Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.
      • Select Use global mapping to map the same events for all platforms.
   2. In the Partner event list, choose or enter a custom event name, that you want to map the Adjust event to.
4. Select Apply.

Now The Trade Desk will receive in-app event data for each of your linked events.

Map all events

If The Trade Desk supports mapping all events automatically, under Map events, select Map all events. This saves time in mapping individual events.

Now The Trade Desk will receive in-app event data for all your linked events.

Configure your link and settings

You have the option to set your:

• Link structure
• User destinations
• Attribution settings

Create your link and share it with The Trade Desk

In the Setup review screen, you can review your choices. You can also go back and make changes to:

• Your selected app
• Data sharing options
• Link structure parameters
• User destinations
• Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with The Trade Desk.

Once you’ve created your link, share it with The Trade Desk for placement in campaigns.

Partner specific setup instructions

Additionally to the ADVERTISER ID and the TRACKER ID you enter in the module for activation, you can pass a different value of ADVERTISER ID and TRACKER ID directly through the Adjust tracking link using the two following parameters:

• ttd_adv_id
• ttd_event_id

The Trade Desk will be able to correctly process the data being sent back to them for the ADVERTISER ID and the TRACKER ID you passed in those two parameters. This is best utilized in instances where you may have two separate Partner IDs and Advertiser IDs that are both accessing the same App within Adjust.

Additional Information * If those 2 parameters are not included in the tracking links of your campaigns, they will always send through callbacks the Advertiser ID and the Tracker ID values entered in the module.

• If one of the 2 parameters is missing, we will fallback to the values entered in the module
• If those 2 parameters are included in the tracking links of your campaigns, the data will be posted to theTradeDesk in the following manner:
  • the Advertiser ID and the Tracker ID values entered in the module if the install/in-app events are not attributed to TTD
  • the Advertiser ID and the Tracker ID values passed in the ttd_adv_id and ttd_event_id parameters if the install/in-app events are attributed to TTD

List of all parameters forwarded to The Trade Desk

The Trade Desk requires Adjust to send the following parameters (data points) with your callbacks: