Set up TikTok Web

TikTok Web is an ad network integrated with Adjust. Our integration lets TikTok Web receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with TikTok Web for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with TikTok Web.

Before you begin


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  • For help finding your credentials, contact your TikTok Web representative.

Select TikTok Web and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > TikTok Web. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with TikTok Web.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with TikTok Web. To enable data sharing:


Once you enable data sharing with TikTok Web, Adjust automatically sends TikTok Web the following data, by default:

  • install
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with TikTok Web by default.

  • install
  • event

Send additional data

Choose the amount and type of data that you want to share with TikTok Web through callbacks. TikTok Web may use this information to optimize performance.

  1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with TikTok Web:
  • Data from all attribution sources
  • Only data attributed to TikTok Web

In-app revenue (from in-app purchases)

Sharing in-app revenue lets TikTok Web receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Map events

Map events that you want to share to the values that TikTok Web can receive. Data for unmapped events is not shared with TikTok Web.

Under Map events, follow these steps to choose the in-app events you want to directly send to TikTok Web.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with TikTok Web.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now TikTok Web will receive in-app event data for each of your linked events.

Configure your link and settings

You have the option to set your:

Create your link and share it with TikTok Web

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with TikTok Web.

Once you’ve created your link, share it with TikTok Web for placement in campaigns.

Partner specific setup instructions

There are two categories of events on TikTok:

  • Standard Events: these are actions with predefined names created by TikTok. Standard events are supported across all TikTok integration tools today and can be used for reporting, optimizing for conversions and building audiences. For a list of supported standard events, continue reading below.
  • Custom Events: these are actions that TikTok partners can define themselves beyond the predefined standard events list. Custom events can be set up with Event Builder in Events Manager or reported directly via the Pixel and Web Events API. Custom events are available for reporting and audience creation purposes. Optimization is NOT supported at this time.

Here are 14 Standard Events:

  • ViewContent
  • ClickButton
  • Search
  • AddToWishlist
  • AddToCart
  • InitiateCheckout
  • AddPaymentInfo
  • CompletePayment
  • PlaceAnOrder
  • Contact
  • Download
  • SubmitForm
  • CompleteRegistration
  • Subscribe

Find out more about supported TikTok web events in TikTok’s documentation

List of all parameters forwarded to TikTok Web

TikTok Web requires Adjust to send the following parameters (data points) with your callbacks:

{currency}Original ISO 4217 currency code sent from Adjust SDK
{event_name}Event name, as set in the Dashboard
{ip_address}Device IP address
{nonce}Random lowercase alphanumeric string (unique per callback)
{random_user_id}Random user ID (per device)
{revenue}Revenue, as sent from Adjust SDK in cents
{user_agent}Incoming raw user agent
{app_name}Name of the app
{created_at}Activity timestamp