Set up Torox

Torox is an ad network integrated with Adjust. Our integration lets Torox receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with Torox for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Torox.

Before you begin


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Select Torox and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Torox. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Torox.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Torox. To enable data sharing:

  1. Turn on Enabled

Once you enable data sharing with Torox, Adjust automatically sends Torox the following data, by default:

  • installs (attributed only)
  • event (attributed only)

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Torox by default.

  • installs (attributed only)
  • event (attributed only)

Send additional data

Choose the amount and type of data that you want to share with Torox through callbacks. Torox may use this information to optimize performance.

Map events

Map events that you want to share to the values that Torox can receive. Data for unmapped events is not shared with Torox.

Under Map events, follow these steps to choose the in-app events you want to directly send to Torox.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with Torox.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now Torox will receive in-app event data for each of your linked events.

Configure your link and settings

You have the option to set your:

Create your link and share it with Torox

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Torox.

Once you’ve created your link, share it with Torox for placement in campaigns.

List of all parameters forwarded to Torox

Torox requires Adjust to send the following parameters (data points) with your callbacks:

{country}Device two-character country code
{event_name}Event name, as set in the Dashboard
{ip_address}Device IP address
{isp}Device internet service provider
{app_name}Name of the app