Set up TripAdvisor Ads

TripAdvisor Ads is an ad network integrated with Adjust. Our integration lets TripAdvisor Ads receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with TripAdvisor Ads for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with TripAdvisor Ads.

Before you begin


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  • For help finding your credentials, contact your TripAdvisor Ads representative.

Select TripAdvisor Ads and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > TripAdvisor Ads. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with TripAdvisor Ads.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with TripAdvisor Ads. To enable data sharing:

  1. Enter your CLIENT NAME and CLIENT PIXEL ID.

Once you enable data sharing with TripAdvisor Ads, Adjust automatically sends TripAdvisor Ads the following data, by default:

  • install
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with TripAdvisor Ads by default.

  • install
  • event

Send additional data

Choose the amount and type of data that you want to share with TripAdvisor Ads through callbacks. TripAdvisor Ads may use this information to optimize performance.

  1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with TripAdvisor Ads:
  • Data from all attribution sources
  • Only data attributed to TripAdvisor Ads

In-app revenue (from in-app purchases)

Sharing in-app revenue lets TripAdvisor Ads receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Map parameters

You usually need to map parameters to share custom data with TripAdvisor Ads.

Map events

Map events that you want to share to the values that TripAdvisor Ads can receive. Data for unmapped events is not shared with TripAdvisor Ads.

Under Map events, follow these steps to choose the in-app events you want to directly send to TripAdvisor Ads.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with TripAdvisor Ads.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now TripAdvisor Ads will receive in-app event data for each of your linked events.

Map parameters

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to TripAdvisor Ads. This lets TripAdvisor Ads receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to TripAdvisor Ads, follow these steps.

  1. Set up partner parameters within the Adjust SDK: iOS, Android
  2. Check the Parameters data sharing checkbox.
  3. Map your events.

If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.

Configure your link and settings

You have the option to set your:

Create your link and share it with TripAdvisor Ads

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with TripAdvisor Ads.

Once you’ve created your link, share it with TripAdvisor Ads for placement in campaigns.

List of all parameters forwarded to TripAdvisor Ads

TripAdvisor Ads requires Adjust to send the following parameters (data points) with your callbacks:

{currency}Original ISO 4217 currency code sent from Adjust SDK
{nonce}Random lowercase alphanumeric string (unique per callback)
{revenue}Revenue, as sent from Adjust SDK in cents