Set up Universal Ads
Universal Ads is an ad network integrated with Adjust. Our integration lets Universal Ads receive attribution and in-app event data through automated callbacks.
In this article, learn how to set up measurement with Universal Ads for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Universal Ads.
Before you begin
Requirements
- Admin, Editor, or Custom Editor permissions in Adjust.
- Adjust SDK v4.0.0 and later to map SDK parameters to Universal Ads parameters. Follow the guides linked below to use this feature.
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Select Universal Ads and your app in Campaign Lab
- Under Campaign Lab, select Partners.
- Select New partner > Universal Ads. Select Next to move to the next screen.
- In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Universal Ads.
- Select Next.
Enable data sharing
Enable data sharing to activate the integration with Universal Ads. To enable data sharing:
- Turn on Enabled
Once you enable data sharing with Universal Ads, Adjust automatically sends Universal Ads the following data, by default:
- install
- reattribution
- event
Set your data sharing options
If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:
- Separate data sharing options at the platform-level by selecting Use platform-specific settings.
- Set the same data sharing settings for multiple platforms by selecting Use global settings.
Now, under What will be shared by default?, review the activities that Adjust shares with Universal Ads by default.
- install
- reattribution
- event
Send additional data
Choose the amount and type of data that you want to share with Universal Ads through callbacks. Universal Ads may use this information to optimize performance.
- Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with Universal Ads:
- Data from all attribution sources
- Only data attributed to Universal Ads
In-app revenue (from in-app purchases)
Sharing in-app revenue lets Universal Ads receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.
Map parameters
You usually need to map parameters to share custom data with Universal Ads.
Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Universal Ads. This lets Universal Ads receive custom event details for each of your linked events.
Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.
To share partner parameters to Universal Ads, follow these steps.
- Set up partner parameters within the Adjust SDK.
- Check Before you begin for all SDK development platform links.
- Under Set your data sharing options, select Parameters.
- Under Map parameters, you can specify how you want to send partner parameters defined in the SDK to the network:
- Select Map parameter.
- In the SDK parameter field, enter the name of the SDK parameter you want to share with the network.
- In the Partner parameter field, enter the network parameter that corresponds to the SDK parameter.
If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.
Configure your link and settings
You have the option to set your:
Create your link and share it with Universal Ads
In the Setup review screen, you can review your choices. You can also go back and make changes to:
- Your selected app
- Data sharing options
- Link structure parameters
- User destinations
- Attribution settings
Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Universal Ads.
Once you’ve created your link, share it with Universal Ads for placement in campaigns.
List of all parameters forwarded to Universal Ads
Universal Ads requires Adjust to send the following parameters (data points) with your callbacks:
| Placeholder | Information |
{android_id} | Android ID (Android only) |
{country} | Device two-character country code |
{currency} | Original ISO 4217 currency code sent from Adjust SDK |
{device_type} | Device type |
{gps_adid} | Google Play Store advertising ID |
{idfa} | ID for advertisers (iOS only) |
{idfv} | Uppercase iOS ID for vendors |
{ip_address} | Device IP address |
{is_reattributed} | 1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed |
{os_name} | Device operating system |
{partner_parameters} | Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks |
{postal_code} | Device postal code of IP address |
{region} | Device region code |
{revenue_float} | Revenue, as sent from Adjust SDK, in whole currency units |
{tracking_limited} | 1 if tracking is limited, 0 if not |
{user_agent} | Incoming raw user agent |
{activity_kind} | Type of user activity |
{adgroup_name} | Adgroup name, as taken from the tracker |
{app_id} | Store App ID or Google Play Store |
{campaign_name} | Campaign name, as taken from the tracker |
{created_at} | Activity timestamp |
{creative_name} | Creative name, as taken from the tracker |
{is_organic} | 1 if organic traffic, 0 if non-organic |
{oaid} | OAID device ID |