营销人员占位符

占位符是 Adjust 专有的一组动态宏,用于通过服务器回传或使用云存储上传向您的服务器发送设备层级原始数据。

您可以在数据导出中添加任意数量的占位符,监测与业务需求最相关的数据点。在设置回传时,请考虑使用我们的推荐占位符

Placeholder
Description
Example
Suggested data type
Availability
{app_token}
Adjust unique app token
123456789abc
varchar
{label}
Value of the Adjust "label" parameter sent on click
literally_anything
varchar
{publisher_parameters}
Custom publisher parameters collected by the Adjust SDK (never displayed in Adjust Dashboard)
%7B%22item%22%3A%2287%22%2C%22category%22%3A%223%22%7D
varchar
{secret_id}
Secret ID for the SDK signature
1
integer
{amazon_ads_site_name}
Amazon Ads Site Name
My Amazon Site
varchar
{amazon_ads_source_name}
Amazon Ads Source Name
My Amazon Source
varchar
{iad_ad_id}
Apple Search Ads adId (for Default Product Page, -1 is set)
542317136
integer
{iad_conversion_type}
Download status: first or subsequent app download
Download; Redownload
varchar
{iad_country_or_region}
Apple Search Ads country or region associated with camapign.
US
varchar
{iad_keyword}
Apple Search Ads keyword
Mercari
varchar
{iad_keyword_id}
Apple Search Ads keyword id
229291259
bigint
{iad_org_id}
Apple Search Ads organization id
93480
integer
{attribution_expires_at}
Unix timestamp of when the current temporary attribution expires. More details
1623345226
datetime
{attribution_ttl}
Reflects the temporary attribution window of the engagement (hours). More details
18
integer
{callback_ttl}
Maximum time after the install callbacks are sent (hours)
672
integer
{click_attribution_window}
Attribution window settings for device matching (hours)
168
integer
{impression_attribution_window}
Attribution window settings for device matching (hours)
24
interger
{inactive_user_definition}
Inactivity period required for reattribution (hours)
48
integer