Aggregated ad revenue via network API

Growth solution:
RevWorks is available as an Adjust Growth Solution. To get RevWorks on your account, contact sales@adjust.com.

Adjust has integrations with numerous monetization networks that let you retrieve aggregated ad revenue data and record your advertising revenue. This revenue data complements Adjust’s metric-based attribution data by providing a broader, financial perspective of overall monetization performance.

  • Unified reporting: Automates data ingestion from 30+ monetization partners.

  • Improved accuracy: Aligns closely with actual revenue received.

  • Time savings: Removes the need for manual exports/imports from each ad network.

  • Transparency: Makes it easy to identify anomalies or discrepancies between mediation and network data.

Supported networks

  • Ad4Game
  • AdColony
  • Adjoe
  • AdMob
  • AdsYield
  • Amazon Publisher Services
  • Anzu
  • AXON by AppLovin
  • Audiomob
  • BidMachine
  • BigoAds
  • Chartboost
  • Facebook
  • Five
  • Fyber
  • Gadsme
  • Google Ad Manager
  • HyprMX
  • InMobi
  • ironSource
  • Mintegral
  • Moloco Ads
  • Odeeo
  • Ogury
  • Pangle & CSJ
  • ReklamUp
  • RevenueFlex
  • TapJoy
  • Tencent
  • Unity Ads
  • Verve
  • Vungle
  • Yandex

Before you begin

Here's what you need to know before getting started.

Requirements

  • RevWorks Growth Solution
  • The monetization network’s credentials to activate the integration with Adjust.

How it works

Network-level ad revenue pulled from network APIs is aggregated and not user- or impression-level. It cannot be mapped to Adjust metrics or dimensions: see the section on metrics and dimensions for more information about how this data is reported in Adjust.

  1. The Adjust servers schedule the daily collection of aggregated ad revenue data from the network at its earliest available time.
  2. The network generates a report with aggregated ad revenue data, and send it to the Adjust servers.
  3. You can build your report for ad revenue data in Datascape.

Get started

  1. Set up an app.
  2. Connect your network to Adjust for the Aggregated Ad Revenue service in DataWorks.
    • You can see the status of all connected network-level Aggregated Ad Revenue sources under the Aggregated Ad Revenue column in Dataworks > Connections. An OK status in Connections means that your service is correctly connected.
  3. As your campaigns are live, you can set up a report for ad revenue data in Datascape.

Reporting

When you view your aggregated ad revenue data in Datascape reports, you can group data by monetization network. This provides you with a detailed comparison of revenue performance across your partners. This grouping option is exclusive to network API revenue reporting and is not available in other Adjust views.

Metrics and dimensions

You can build your report for aggregated ad revenue data using the following metrics and dimensions. In Datascape, these metrics are labeled with (AAR) which you can use to quickly search for them.

Metrics

  • Impressions (AAR)
  • Clicks (AAR)
  • Requests (AAR)
  • Revenue (AAR)

Dimensions

  • Ad Unit
  • Country
  • Monetization Partner
  • Placement ID