Advanced setup for Meta in Adjust
Once you've set up Meta in Adjust, you can read through this section to how to set up Advanced matching, add deep link support, and more.
Set up Advanced Matching
Adjust supports Advanced matching with Meta. Use the Adjust SDK to forward useful information to Meta so that you can easily see how users are using your app.
To use Advanced matching, send your information to Meta as parameters. You can forward any User Data parameter that is supported by Meta.
Additional deep link support
Adjust supports Meta App Links to deep link users from an ad into your app, to an app store, or to a website. This means you can set up an ad campaign on Meta using:
Deep link setup
Adjust offers 2 parameters, which you should add to your deep link:
- If you are using a universal link, add
adj_mobile_not_track=1 - If you are using an Adjust link with the deep_link parameter, add
mobile_not_track=1
These parameters ensure that the user is attributed to Meta as intended.
Example universal link with an Adjust link & website redirect:
https://xxxx.adj.st/path/?adjust_t=abc123b&adj_redirect=https://www.mysite.com&adj_mobile_not_track=1
Add your deep link to Meta
To get started, add your Adjust deep link to Meta. To do this, follow these steps.
- Sign in to Meta Ads Manager.
- Find your campaign and select Text & Links.
- Under Deep Link, enter your Adjust link + deep link or Universal link.
Forward data for Facebook Dynamic Ads
Facebook Dynamic Product Ads let you show the most relevant products to the users most likely to re-engage in your app and on other devices. Our integration lets you forward product data for dynamic ad measurement without the Facebook SDK.
Requirements
- A Facebook product catalog, product feed, and product set.
- Adjust SDK partner parameters.
To forward data for Facebook Dynamic Product Ads, follow these steps.
1. Link events to Meta
In Adjust, set up event mapping to the following Meta events:
| Event name | Description |
|---|---|
Fb Mobile Content View | When a user views a product |
Fb Mobile Add To Cart | When an item is added to the cart |
Fb Mobile Purchase | When an item/items are purchased |
2. Map partner parameters
Now that you’ve linked your events, map your parameters. Each event requires two successful parameter triggers: one for the item ID and one to identify a product or product group ID. All partner parameters, keys, and values must be alphanumeric and cannot contain any special characters.
Here are the parameters to include:
| Field name | Description | Type | Required |
|---|---|---|---|
fb_content_type | Either product or product_group | String | Yes |
fb_content_id | The retailer's product or product group ID(s). This should be a string containing a JSON-encoded array of IDs. | String | Yes |
_valueToSum | The value of the product or purchase amount | String | No |
fb_currency | The currency of the product or purchase amount | String | No |
Now that your parameters are mapped, you can serve your app users Facebook Dynamic Product Ads.
Measure Meta Pixel events
Adjust's webview bridge lets you measure Meta Pixel events without integrating the Facebook SDK into your app. Our webview bridge passes your Meta Pixel events to the Adjust SDK as app events, along with all related fields as partner parameters.
To implement Adjust's webview bridge, see our Meta Pixel integration guide for developers.
Record Meta ad spend
Connect your Meta Ads Account to Adjust in DataWorks > Connections. Once you've connected your account, Adjust records ad spend for your Facebook campaigns. Ensure you have the correct permissions set in your Meta Ads account as shown in the image below:
- For Ad spend measurement: Set the Access your Facebook ads and related stats toggle to YES.