Behavior mapping

Behavior mapping lets you assess the value of your users by focusing on up to 6 key events performed in the first 24 hours after install. Smart setup recommends behavior mapping for apps and verticals that are more effectively measured by recording events.

Create a new mapping

Smart setup determines which conversion value mapping to use based on your app category, your users' behavior, and your monetization strategy.

To create a new mapping:

1. Under AppView, select All apps.
2. Select your app from the list or use the search bar to find it.
3. Select SKAN Conversion Hub.
4. Select Map conversion values.
5. Select Smart setup in the Map conversion values modal that appears.
6. Select all the different ways you montize your app in the How do you monetize your app? section.
7. Indicate whether your users usually generate revenue within the first 24 hours after install.
8. Select Next.

The Conversion Hub combines your choices with information about your app and its related vertical. If it determines that behavior mapping is the best mapping for your app, the behavior mapping editor opens.

The Conversion Hub automatically maps events to conversion bits. You can add, remove, or edit values from this list using the editor.

Select SKAN Conversion Hub.

Search for your app and select the arrow icon () to open the conversion value settings.

Select Map conversion values.

Select Smart setup in the Map conversion values modal that appears.

Select all the different ways you montize your app in the How do you monetize your app? section.

Indicate whether your users usually generate revenue within the first 24 hours after install.

Select Next.

The Conversion Hub automatically maps events to conversion bits.

You can add, remove, or edit values from this list using the editor.

The Conversion Hub displays the mapping. Select Save mapping to save the mapping for your app.

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Update your mapping

You can change a smart setup mapping at any time after you save it. To do this:

1. Under AppView, select All apps.
2. Select your app from the list or use the search bar to find it.
3. Select SKAN Conversion Hub. Your current mapping is shown.
4. Select the edit icon () to edit your current mapping.
5. Update any of the following:
   1. Your CV Window
   2. The Setup mode
   3. Your mapped values

1. Select Save to save the mapping for your app. Select Discard changes to close the editor without saving any changes.

Delete your mapping

You can delete your mappings if you no longer need them. To do this:

1. Under AppView, select All apps.
2. Select your app from the list or use the search bar to find it.
3. Select SKAN Conversion Hub. Your current mapping is shown.
4. Select the delete icon ().
5. A confirmation modal appears. Select Delete mapping to confirm you want to delete the mapping or Cancel to keep the mapping.