Revenue mapping

Revenue mapping lets you assess the value of your users by focusing on revenue generated in the first 24 hours after install. Smart setup recommends revenue mapping for apps and verticals that are most effectively measured by recording in-app revenue.

Create a new mapping

Smart setup determines which conversion value mapping to use based on your app category, your users' behavior, and your monetization strategy.

To create a new mapping:

1. Under AppView, select All apps.
2. Select your app from the list or use the search bar to find it.
3. Select SKAN Conversion Hub.
4. Select Map conversion values.
5. Select Smart setup in the Map conversion values modal that appears.
6. Select all the different ways you montize your app in the How do you monetize your app? section.
7. Indicate whether your users usually generate revenue within the first 24 hours after install.
8. Select Next.

The Conversion Hub combines your choices with information about your app and its related vertical. If it determines that a revenue range is the best mapping for your app, it automatically generates a revenue mapping for you.

The revenue mapping considers your monetization strategy and information about your app's vertical to create revenue ranges across all 63 conversion values. It chooses the Revenue type based on the monetization strategy you pick. Select Next to see a breakdown of these ranges. Select Save mapping to save the mapped ranges for your app.

Select SKAN Conversion Hub.

Search for your app and select the arrow icon to open the conversion value settings.

Select Map conversion values.

Select Smart setup in the Map conversion values modal that appears.

Select all the different ways you montize your app in the How do you monetize your app? section.

Indicate whether your users usually generate revenue within the first 24 hours after install.

Select Next.

The Conversion Hub combines your choices with information about your app and its related vertical. If it determines that a revenue range is the best mapping for your app, it automatically generates a revenue mapping for you.

The revenue mapping considers your monetization strategy and information about your app's vertical to create revenue ranges across all 63 conversion values. It chooses the Revenue type based on the monetization strategy you pick. Select Next to see a breakdown of these ranges.

Select Save mapping to save the mapped ranges for your app.

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Update your mapping

You can change a smart setup mapping at any time after you save it. To do this:

1. Under AppView, select All apps.
2. Select your app from the list or use the search bar to find it.
3. Select SKAN Conversion Hub. Your current mapping is shown.
4. Select the edit icon () to edit your current mapping.
5. Update any of the following:
   1. Your CV Window
   2. The Setup mode
   3. Your mapped values

1. Select Save to save the mapped ranges for your app. Select Discard changes to close the editor without saving any changes.

Delete your mapping

You can delete your schema if you no longer need it. To do this:

1. Under AppView, select All apps.
2. Select your app from the list or use the search bar to find it.
3. Select SKAN Conversion Hub. Your current mapping is shown.
4. Select the delete icon ().
5. A confirmation modal appears. Select Delete mapping to confirm you want to delete the mapping or Cancel to keep the mapping.