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for Marketers

Monetization dashboard

The Monetization dashboard provides detailed information about the running cost of your campaigns and the revenue they generate.

You can use the dashboard to see:

Which groups of users drive the most profit
Which of your ad revenue sources create the most profit
How much you are spending to bring in new users

Widgets

Use the following widgets to analyze your data and see the metrics that are important to you:

Monetization KPIs - Shows an instant snapshot of the four main KPIs that you use to monitor the performance of your campaigns.
Monetization cohort analysis - Offers a high-level view of cohorted revenue activity for your campaigns, so you can quickly check if your cohorts are performing as expected.
Ad revenue trends - Displays the performance of ad revenue metrics by key dimensions.
In-app purchases - Lets you check the highest and lowest in-app purchases according to key monetization metrics.
Real-time performance report - Shows a complete breakdown of the monetization performance of your app marketing campaigns.
Post-install cohort metrics - Displays a table view of your top post-install cohort metrics to compare across your preferred dimension.