The Monetization dashboard provides detailed information about the running cost of your campaigns and the revenue they generate.
You can use the dashboard to see:
- Which groups of users drive the most profit
- Which of your ad revenue sources create the most profit
- How much you are spending to bring in new users
Use the following widgets to analyze your data and see the metrics that are important to you:
Monetization KPIs - Shows an instant snapshot of the four main KPIs that you use to monitor the performance of your campaigns.
Monetization cohort analysis - Offers a high-level view of cohorted revenue activity for your campaigns, so you can quickly check if your cohorts are performing as expected.
Ad revenue trends - Displays the performance of ad revenue metrics by key dimensions.
In-app purchases - Lets you check the highest and lowest in-app purchases according to key monetization metrics.
Real-time performance report - Shows a complete breakdown of the monetization performance of your app marketing campaigns.
Post-install cohort metrics - Displays a table view of your top post-install cohort metrics to compare across your preferred dimension.