The __Ad revenue trends__ widget offers a quick view into give you quick decision-making power to maximize your budgets. You can analyze the total ad revenue, the number of ad impressions, or ad revenue per mille (RPM) by the dimensions that you want to measure.

<wistia id="bf1t8it592" title="Ad revenue trends"/>

Your widget displays data from the following sources, by default:

<table>
  <thead>
    <tr>
      <th>Data source</th>
      <th>Definition</th>
    </tr>
  </thead>
  <tbody>
    <tr>
      <td>Attribution source - <b>First</b></td>
      <td>User's original attribution source</td>
    </tr>
    <tr>
      <td>Attribution status - <b>All</b></td>
      <td>Installs and reattributions</td>
    </tr>
    <tr>
      <td>Attribution type - <b>All</b></td>
      <td>Clicks and impressions</td>
    </tr>
    <tr>
      <td>Ad spend source - <b>Mixed</b></td>
      <td>Attribution and Network sources</td>
    </tr>
  </tbody>
</table>

## [Set up the Ad revenue trends widget](set-up-the-ad-revenue-trends-widget)

Before you set up this widget, ensure that you have set the appropriate filters. For more information, see [Set up your view](/en/article/set-up-your-view-in-datascape).

The __Ad revenue trends__ widget shows a line chart comparing the performance of different dimensions and ad revenue metrics in the selected period. By default, you can see the comparison of __Top 5__ channels by the __Ad RPM__ metric. 

You can also choose to analyze performance for the metrics by the following dimensions:

<table>
  <thead>
    <tr>
      <th>Dimension</th>
      <th>View by</th>
    </tr>
  </thead>
  <tbody>
    <tr>
      <td>App</td>
      <td rowspan="3">
        <ul>
          <li>Top 5</li>
          <li>Top 10</li>
          <li>Bottom 5</li>
          <li>Bottom 10</li>
        </ul>
      </td>
    </tr>
    <tr>
      <td>Country</td>
    </tr>
    <tr>
      <td>Channel</td>
    </tr>
    <tr>
      <td>Total Revenue</td>
      <td>-</td>
    </tr>
  </tbody>
</table>

Select <img src="//images.ctfassets.net/5s247im0esyq/3JGHHh6HuEdgwXOLKzUMSl/7f6eb3bc3f34dcbfdd23fcef9f0a92b4/Table_view.png" style="display: inline-block" /> (__Table view__) to view the  data in table format. Select <img src="//images.ctfassets.net/5s247im0esyq/62WopwIL4irnXqqWg517Zd/3913aea4c4f575fcc97f8cdcde42a55e/Chart_view.png" style="display: inline-block" /> (__Chart view__) to switch back to the bar chart.

Select <img src="//images.ctfassets.net/5s247im0esyq/3lIt08Di7kKEI8ckYLcp7q/1bffc184ce375848ceb6622a0eb4dac1/Open_in_Automate.png" style="display: inline-block" /> (__Open as report__) to view the data in the form of a [new report](/en/article/add-a-report).

+++>
### Available metrics

For detailed information about the metrics, use our [Datascape metrics Glossary](/en/article/datascape-metrics-glossary).

$$$>

- Ad Impressions
- Ad RPM (Revenue per mille impressions)

===

- Ad Revenue

$$$<

+++<

## [Use the Ad revenue trends widget](use-the-ad-revenue-trends-widget)

<wistia id="9koavdmr5a" title="Use the Ad revenue trends widget"/>

- Hover over any data line in a chart to see more information about the data.
 
- Hover over any title in the chart legend to highlight the data line in the chart that corresponds to that title. 

- Select the title in the chart legend to hide the data line for that title in the chart. Select the title again to reveal the data line.

+++>
### Viewing data for a specific time period

<asset src="//images.ctfassets.net/5s247im0esyq/6fcjEVswNmaq0NcG4pnA9U/3c466b8dfcca0c101baabbddcbe205e8/DEX_Monetisation_Dashboard-i0351-a06-20220118-en.png" title="DEX Monetisation Dashboard-i0351-a06-20220118-en" alt=""  />

The widget displays a single value for the selected metric. 

===
### Comparing data between time periods

<asset src="//images.ctfassets.net/5s247im0esyq/92Xd2Q668FXjBDb27pXDC/ebeda9d634ba7d9007484eb81a7ff750/DEX_Monetisation_Dashboard-i0351-a07-20220118-en.png" title="DEX Monetisation Dashboard-i0351-a07-20220118-en" alt=""  />

The widget displays a value and the percentage change in value for that time period. 

The data for the previous time period is shown as a dashed bar chart.

+++<

Select <img src="//images.ctfassets.net/5s247im0esyq/3lIt08Di7kKEI8ckYLcp7q/1bffc184ce375848ceb6622a0eb4dac1/Open_in_Automate.png" style="display: inline-block" /> (__Open as report__) to view the data in the form of a [new report](/en/article/add-a-report).

Open as report

For detailed information about the metrics, use our [Datascape metrics Glossary](/en/article/datascape-metrics-glossary).

KPI glossary reference

Before you set up this widget, ensure that you have set the appropriate filters. For more information, see [Set up your view](/en/article/set-up-your-view-in-datascape).

Set up dashboard view statement

Your widget displays data from the following sources, by default:

<table>
  <thead>
    <tr>
      <th>Data source</th>
      <th>Definition</th>
    </tr>
  </thead>
  <tbody>
    <tr>
      <td>Attribution source - <b>First</b></td>
      <td>User's original attribution source</td>
    </tr>
    <tr>
      <td>Attribution status - <b>All</b></td>
      <td>Installs and reattributions</td>
    </tr>
    <tr>
      <td>Attribution type - <b>All</b></td>
      <td>Clicks and impressions</td>
    </tr>
    <tr>
      <td>Ad spend source - <b>Mixed</b></td>
      <td>Attribution and Network sources</td>
    </tr>
  </tbody>
</table>

Default data settings dashboards

DEX Monetisation Dashboard-i0351-a06-20220118-en

DEX Monetisation Dashboard-i0351-a07-20220118-en

Ad revenue trends

Take your growth to the next level with Adjust’s setup guides, best practices, and FAQs.

Marketer

Integrate our APIs and open-source SDKs with your apps and business analytics.


Developer

In-depth advice for our global Technology Partners on how best to work with Adjust.


Data source	Definition
Attribution source - First	User's original attribution source
Attribution status - All	Installs and reattributions
Attribution type - All	Clicks and impressions
Ad spend source - Mixed	Attribution and Network sources

Dimension	View by
App	Top 5 Top 10 Bottom 5 Bottom 10
Country
Channel
Total Revenue	-