In-app purchases

The In-app purchases widget gives you a quick, actionable snapshot of your sales. It highlights the highest and lowest in-app purchases by your users.

Your widget displays data from the following sources, by default:

Data sourceDefinition
Attribution source - FirstUser's original attribution source
Attribution status - AllInstalls and reattributions
Attribution type - AllClicks and impressions
Ad spend source - MixedAttribution and Network sources

Set up the In-app purchases widget

Before you set up this widget, ensure that you have set the appropriate filters. For more information, see Set up your view.

The In-app purchases widget shows a bar chart comparing the performance of different metrics by the selected dimensions in the selected period. By default, you can see the performance of Top 5 channels by the Revenue events metric.

You can choose to analyze performance for different metrics by the following dimensions:

DimensionView by
App
  • Top 5
  • Top 10
  • Bottom 5
  • Bottom 10
Country
Channel
Campaign Name

Select (Table view) to view the data in table format. Select (Chart view) to switch back to the bar chart.

Select (Open as report) to view the data in the form of a new report.

Available metrics

Use the In-app purchases widget

  • Hover over any data line in a chart to see more information about the data.

  • Hover over any title in the chart legend to highlight the data line in the chart that corresponds to that title.

  • Select the title in the chart legend to hide the data line for that title in the chart. Select the title again to reveal the data line.

Viewing data for a specific time period

Comparing data between time periods