Post-install cohort metrics
The Post-install cohort metrics widget provides a complete breakdown of in-app earnings using your key cohort revenue metrics.
Your widget displays data from the following sources, by default:
Data source | Definition |
---|---|
Attribution source - First | User's original attribution source |
Attribution status - All | Installs and reattributions |
Attribution type - All | Clicks and impressions |
Ad spend source - Mixed | Attribution and Network sources |
Set up the Post-install cohort metrics widget
Before you set up this widget, ensure that you have set the appropriate filters. For more information, see Set up your view.
By default, the Post-install cohort metrics widget is a table that breaks down the selected metrics by Channel. You can break down the performance of your app marketing campaign by the following dimensions:
- App
- App Store type
- Country
- Channel
- Campaign Name
Select (Open as report) to view the data in the form of a new report.
Choose your KPIs
Customize the widget to display the metrics that you are interested in. To customize the widget, follow these steps:
- In the Select KPIs list, choose the metrics that you want to view data for.
- Select Apply.
Great job, the widget is updated with your new metric selection.
Use the Post-install cohort metrics widget
Select (Download) to download the report in CSV format.
Use the arrows in the table header to arrange the data in the columns, either alphabetically or in ascending or descending order.