The __KPIs__ widget is a snapshot of the four main KPIs that you typically use to monitor the revenue performance of your campaigns. The widget also displays historical graphs to help you spot trends that might prompt you to make changes to your campaigns.

<wistia id="4tl2wdoc48" title="Monetization KPIs"/>

Your widget displays data from the following sources, by default:

<table>
  <thead>
    <tr>
      <th>Data source</th>
      <th>Definition</th>
    </tr>
  </thead>
  <tbody>
    <tr>
      <td>Attribution source - <b>First</b></td>
      <td>User's original attribution source</td>
    </tr>
    <tr>
      <td>Attribution status - <b>All</b></td>
      <td>Installs and reattributions</td>
    </tr>
    <tr>
      <td>Attribution type - <b>All</b></td>
      <td>Clicks and impressions</td>
    </tr>
    <tr>
      <td>Ad spend source - <b>Mixed</b></td>
      <td>Attribution and Network sources</td>
    </tr>
  </tbody>
</table>

## [Set up the KPIs widget](set-up-the-kpis-widget)

Before you set up this widget, ensure that you have set the appropriate filters. For more information, see [Set up your view](/en/article/set-up-your-view-in-datascape).

The __KPIs__ widget shows a chart tracking how the selected KPI has changed in the selected period. By default, the widget displays data for the following KPIs:

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- All Revenue
- Ad Revenue

===

- Gross Profit
- Revenue Events

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By default, you can see the daily trend for the selected KPI and time period by __Total value__. You can also choose to display daily trends for the KPI by the following dimensions:

<table>
  <thead>
    <tr>
      <th>Dimension</th>
      <th>View by</th>
    </tr>
  </thead>
  <tbody>
    <tr>
      <td>App</td>
      <td rowspan="3">
        <ul>
          <li>Top 5</li>
          <li>Top 10</li>
          <li>Bottom 5</li>
          <li>Bottom 10</li>
        </ul>
      </td>
    </tr>
    <tr>
      <td>Country</td>
    </tr>
    <tr>
      <td>Channel</td>
    </tr>
    <tr>
      <td>Total value</td>
      <td>-</td>
    </tr>
  </tbody>
</table>

Depending on the time period for which you are viewing data, you can select __Hours__, __Days__, __Weeks__, or __Months__ to choose the data granularity.

<callout type="note">
You can select <strong>Hours</strong> only for a selected time period of 7 days or less.
</callout>

Select <img src="//images.ctfassets.net/5s247im0esyq/3JGHHh6HuEdgwXOLKzUMSl/7f6eb3bc3f34dcbfdd23fcef9f0a92b4/Table_view.png" style="display: inline-block" /> (__Table view__) to view data for all 4 KPIs in table format. Select <img src="//images.ctfassets.net/5s247im0esyq/62WopwIL4irnXqqWg517Zd/3913aea4c4f575fcc97f8cdcde42a55e/Chart_view.png" style="display: inline-block" /> (__Chart view__) to switch back to the graph view. 

Select <img src="//images.ctfassets.net/5s247im0esyq/3lIt08Di7kKEI8ckYLcp7q/1bffc184ce375848ceb6622a0eb4dac1/Open_in_Automate.png" style="display: inline-block" /> (__Open as report__) to view the data in the form of a [new report](/en/article/add-a-report).

### [Choose your KPIs](choose-your-kpis)

<asset src="//images.ctfassets.net/5s247im0esyq/5SjLVp703SIB7vTLT3cLy5/df7d114cc0589165ddf28147cc840fb0/DEX_Monetisation_Dashboard-i0351-a01-20220118-en.png" title="DEX Monetisation Dashboard-i0351-a01-20220118-en" alt=""  />

Customize the widget to display the KPIs that you are interested in. To customize the widget, follow these steps:

1. Select <img src="//images.ctfassets.net/5s247im0esyq/3NiBS3GLm9jIsZqoQ1wkvA/d1029cd22156c5021221977a08219ca8/Edit_KPIs.png" style="display: inline-block" /> (__Edit KPIs__). You can now see the four KPIs currently selected for visualization. 
2. In the four drop-down menus you can see which KPIs are available. Select a new KPI from the list to add it to your view. 
   - Currently selected KPIs are greyed out.
3. Select __Apply__. 

Great job, the widget is updated with your new KPI selection.

For detailed information about the metrics, use our [Datascape metrics Glossary](/en/article/datascape-metrics-glossary).

## [Use the KPIs widget](use-the-kpis-widget)

<wistia id="n146p5d006" title="Use the Monetization KPIs widget"/>

- Switch between the four KPIs in the widget to view data relevant to that KPI.

- Hover over any data line in a chart to see more information about the data.
 
- Hover over any title in the chart legend to highlight the data line in the chart that corresponds to that title. 

- Select the title in the chart legend to hide the data line for that title in the chart. Select the title again to reveal the data line.

+++>
### Viewing data for a specific time period

<asset src="//images.ctfassets.net/5s247im0esyq/7rYEBnTQFiaLv2NolH7U7q/9f9672ba69764f36bd8713373367551e/DEX_Monetisation_Dashboard-i0351-a02-20220118-en.png" title="DEX Monetisation Dashboard-i0351-a02-20220118-en" alt=""  />

The widget displays a single value for the selected KPI. 

===
### Comparing data between time periods

<asset src="//images.ctfassets.net/5s247im0esyq/4AikZNhzv0O2qsv17Ar3pL/d54ca0800ea468ddfe33d2f282d8a7c7/DEX_Monetisation_Dashboard-i0351-a03-20220118-en.png" title="DEX Monetisation Dashboard-i0351-a03-20220118-en" alt=""  />

The widget displays a value and the percentage change in value for that time period. 

The data for the previous time period is shown as a dotted line in chart view.

+++<

Before you set up this widget, ensure that you have set the appropriate filters. For more information, see [Set up your view](/en/article/set-up-your-view-in-datascape).

Set up dashboard view statement

Customize the widget to display the KPIs that you are interested in. To customize the widget, follow these steps:

1. Select <img src="//images.ctfassets.net/5s247im0esyq/3NiBS3GLm9jIsZqoQ1wkvA/d1029cd22156c5021221977a08219ca8/Edit_KPIs.png" style="display: inline-block" /> (__Edit KPIs__). You can now see the four KPIs currently selected for visualization. 
2. In the four drop-down menus you can see which KPIs are available. Select a new KPI from the list to add it to your view. 
   - Currently selected KPIs are greyed out.
3. Select __Apply__. 

Great job, the widget is updated with your new KPI selection.

KPIs widgets - Customize KPIs

Select <img src="//images.ctfassets.net/5s247im0esyq/3lIt08Di7kKEI8ckYLcp7q/1bffc184ce375848ceb6622a0eb4dac1/Open_in_Automate.png" style="display: inline-block" /> (__Open as report__) to view the data in the form of a [new report](/en/article/add-a-report).

Open as report

For detailed information about the metrics, use our [Datascape metrics Glossary](/en/article/datascape-metrics-glossary).

KPI glossary reference

Your widget displays data from the following sources, by default:

<table>
  <thead>
    <tr>
      <th>Data source</th>
      <th>Definition</th>
    </tr>
  </thead>
  <tbody>
    <tr>
      <td>Attribution source - <b>First</b></td>
      <td>User's original attribution source</td>
    </tr>
    <tr>
      <td>Attribution status - <b>All</b></td>
      <td>Installs and reattributions</td>
    </tr>
    <tr>
      <td>Attribution type - <b>All</b></td>
      <td>Clicks and impressions</td>
    </tr>
    <tr>
      <td>Ad spend source - <b>Mixed</b></td>
      <td>Attribution and Network sources</td>
    </tr>
  </tbody>
</table>

Default data settings dashboards

Depending on the time period for which you are viewing data, you can select __Hours__, __Days__, __Weeks__, or __Months__ to choose the data granularity.

<callout type="note">
You can select <strong>Hours</strong> only for a selected time period of 7 days or less.
</callout>

Viewing data time distribution

DEX Monetisation Dashboard-i0351-a01-20220118-en

DEX Monetisation Dashboard-i0351-a03-20220118-en

DEX Monetisation Dashboard-i0351-a02-20220118-en

Monetization KPIs

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Data source	Definition
Attribution source - First	User's original attribution source
Attribution status - All	Installs and reattributions
Attribution type - All	Clicks and impressions
Ad spend source - Mixed	Attribution and Network sources

Dimension	View by
App	Top 5 Top 10 Bottom 5 Bottom 10
Country
Channel
Total value	-