Multi-Touch tracking

Most users engage with multiple ads before installing your app. With Adjust Multi-Touch, you see all of the pre-conversion engagements reported by self-attributing networks—not just attributions. This offers you heightened visibility into your user's journey and a better understanding of your performance marketing campaigns.

Here, you'll find Multi-Touch setup instructions, best practices, and frequently asked questions.

Before you begin

Here's what you need to know before getting started.

Availability

Adjust's Multi-Touch solution

Requirements

An internal business intelligence system that can handle large amounts of real-time data
A data analyzer to interpret Multi-Touch data

Helpful information

Adjust reports unlimited touchpoints for each attributed event (install, session, event, reattribution)

Set up Adjust Multi-Touch

Adjust Multi-Touch delivers pre-conversion engagements in your raw data exports. There are two ways to set up Multi-Touch:

Real-time callbacks to your servers or BI system
CSV uploads to your cloud storage

Multi-Touch with real-time callbacks

To send Multi-Touch data to your internal servers or business intelligence solution, follow these steps.

Find your app and select your app options caret ( ^ )
Select All Settings > Raw Data Export > Real-Time Callbacks
Select Edit (pencil icon) next to self-attributing network click
Enter a callback URL (see recommended placeholders for self-attributing network click/impression callback URLs)
Select Update
Repeat Steps 3-5 for each of the following events:
- self-attributing network impression
- clicks
- impressions
- install
- session
- reattribution

All done! Now Adjust will send all Multi-Touch data points to your servers.

Note: Multi-Touch activities are only available in single event callbacks (not global).

Multi-Touch with CSV uploads

To send Multi-Touch data to your cloud storage bucket, follow these steps.

Find your app and select your app options caret ( ^ )
Select All Settings > Raw Data Export > CSV Uploads
If needed, select your storage provider and enter your credentials
Select Events for Export and select the following events:
- impression
- click
- install
- session
- reattribution
- SAN impression
- SAN click
Select OK
Enter a CSV definition that includes our recommended placeholders
Select Save

Finished! Now Adjust will send all multi-touch data points to your cloud storage bucket.

Using the {reftags} placeholder

The Adjust reftags is a unique ID created every time a user clicks an ad or generates an impression. Using this ID, we can pinpoint each engagement considered for attribution.

Add the {reftags} placeholder to your Multi-Touch setup to group all of the engagements (including the attributed engagement) considered for attribution. This applies for:

Installs
Reattributions
Reattribution reinstalls

In your report, you’ll receive a JSON list containing the reftags from all engagements we found during our engagement lookup. This saves you processing large amounts of data to find a match and makes analyzing your reports quicker and easier.

Requirements

To use this feature, ensure the{reftag} placeholder is included in your callbacks for clicks, impressions, and SAN engagements
- In your BI system, use the attributed engagement’s {reftag} to find the other considered engagements in the {reftags} JSON list

To be included in the JSON list, an engagement must:

Match the app/device
Pass all attribution rules
Pass all fraud filters

Here’s an example JSON list containing valid engagement reftags:

["cl3FE9V0rJLii","cgY2m1nPalhAW","vVHLKeu1wFIFa","cG5NIILhvW90r","aRiDO90Bh8MAU"]

Add to your callbacks

To add the {reftags} placeholder to your new or existing callbacks, follow these steps.

Find your app and select your app options caret ( ^ )
Select All Settings > Raw Data Export > Real-Time Callbacks
Select Edit (pencil icon) next to self-attributing network click
Add reftags={reftags} to your callback URL (see recommended placeholders for self-attributing network click/impression callback URLs)
Select Update

Add to your CSV uploads

To add reftags information to your CSV uploads, follow these steps.

Find your app and select your app options caret ( ^ )
Select All Settings > Raw Data Export > CSV Uploads
If needed, select your storage provider and enter your credentials
Open Select Events for Export and ensure that Install, Reattribution, and Reattribution Reinstall are selected
Select OK
Enter a CSV definition that includes the {reftags} placeholder
Select Save

FAQs

What can I do with my Multi-Touch data?

Use Multi-Touch to learn about your users’ journeys and target your ad spend. This data reveals trends about valuable user sources and effective marketing strategies. You can also use Multi-Touch data for in-house event-based attribution separate from Adjust's install attribution.