Multi-touch measurement

Most users engage with multiple ads before installing your app. With Adjust Multi-touch, you see pre-conversion engagements claimed by self-attributing networks, not just attributions. This offers you heightened visibility into your user's journey and a better understanding of your performance marketing campaigns.

Here, you'll find Multi-touch setup instructions, best practices, and frequently asked questions.

Before you begin

Requirements

• An internal business intelligence system that can handle large amounts of real-time data.
• A data analysis tool to interpret Multi-touch data.

What you need to know

• Adjust reports unlimited touchpoints for each attributed activity (install, reattribution, reattribution reinstall).
• Adjust uses the reftag, a unique Adjust-generated identifier, to show the engagements considered for attribution.

Set up Adjust Multi-touch

Adjust Multi-touch delivers pre-conversion engagements in your raw data exports. There are two ways to set up Multi-touch:

• Server callbacks
• Cloud storage uploads

Set up with server callbacks

There are two required configurations for callback URLs. The first is for self-attributing network click and self-attributing network impression activities, which you need to configure as single activity callbacks. The second is for other activites supported by Multi-touch measurement, which can be configured as individual callbacks or as a global callback.

For SAN impression and SAN click callbacks

SAN impressions and SAN click activities need to be set up as single activity callbacks. Global callbacks do not include these activities.

1. While setting up server callbacks, provide the callback URL for self-attributing network impression / self-attributing network click.
   • Check the recommended placeholders.
2. Add the {reftag} placeholder (singular) to the URL.
   • Example: reftag={reftag}

For all other callbacks

You can set up the following callbacks as either single activity callbacks or as part of a global callback:

• impression
• click
• install
• reattribution
• reattribution reinstall (requires Uninstall and Reinstall measurement)

Single activity callbacks

For impression and click triggers:

1. Select Edit (pencil icon) next to the callback.
2. Enter a callback URL.
   • See the recommended placeholders for impression and click.
3. Add the {reftag} placeholder (singular) to the URL.
   • Example: reftag={reftag}

For install, reattribution, and reattribution reinstall triggers:

1. Select Edit (pencil icon) next to the callback.
2. Enter a callback URL
   • See the recommended placeholders for the activity.
3. Add the {reftags} placeholder (plural) to the URL.
   • Example: reftags={reftags}

Global callback

To set up a global callback:

1. Select Global in the trigger list.
2. Enter a callback URL.
   • See the recommended placeholders for global callbacks.
3. Add both the {reftag} and {reftags} placeholders to the URL.
4. Select Save.

Set up with cloud storage uploads

To send Multi-touch data to your cloud storage bucket, follow these steps.

1. While setting up server callbacks, select your storage provider and enter your credentials.
2. Under Sending data, select the following events:
   • impression
   • click
   • install
   • reattribution
   • reattribution reinstall
   • self-attributing network impression
   • self-attributing network click
3. Enter a CSV definition that includes our recommended placeholders.
4. Add the {reftag} and {reftags} placeholders to the CSV definition.
5. Select Save.

Finished! Now Adjust will send all multi-touch data points to your cloud storage bucket.

FAQs