Self-attributing network callbacks
Self-attributing network click and impression callbacks are fired on every multi-touch click / impression reported by a self-attributing network.
|Any relevant advertising IDs and/or device IDs (e.g., ||Advertising IDs and/or device IDs (used to map multi-touch clicks and impressions with resulting installs, sessions, and events)|
|Any relevant Google, Facebook, and/or Twitter specific placeholders (see Adjust’s placeholder list)||Specific placeholders for each self-attributing network where you are running campaigns||varies|
We also advise that you include the following placeholders in all callback URLs. These placeholders will ensure that you always receive basic information that you can use to identify the app, link, data point, and device to which the rest of your callback data belongs.
|Google Play Store advertising ID (Android only)||38400000-8cf0-11bd-b23e-10b96e40000d|
|ID for advertisers (iOS only)||8C6CBCOD-5F43-4765-A6E6-84DFF3D24707|
|ID for vendors (iOS only)||CCB300A0-DE1B-4D48-BC7E-599E453B8DD4|
|Adjust device ID||18546f6171f67e29d1cb983322ad1329|
|Adjust link token||abc123|
|Current link name as defined in Campaign Lab||Network1%3A%3AChristmas%3A%3AReindeers%3A%3A320x70_en|
|Name of the app||MyApp|
|This will allow you to determine the data point: impression, click, install, rejected install, rejected reattribution, session, reattribution, uninstall, reinstall, reattribution reinstall, updated attribution, in-app event, or ad spend (||rejected_reattribution|
|The timestamp for when the data point occurred||1404214665|