User acquisition dashboard
User acquisition is a critical component of any app's growth and success. With the User Acquisition dashboard, you get a high-level overview of your user acquisition data. This dashboard gives you a snapshot of the metrics that aid you in your user growth.
You can use the dashboard to identify:
- User growth and gross profit trend
- Performance visualization for the cohorts you have set up
- Top performing sources for installs and user activity
- Key post-install cohort metrics
- How user activity impacts your profit growth
Widgets
Use the following widgets to analyze your data and see the metrics that are important to you:
Profit analysis - Lets you compare how much revenue is coming in from your users against how much you are spending on advertising.
Performance trends - Lets you compare how a particular metric has trended over a specified period.
Top 10 widgets - Shows you key information about your campaign, ranked for comparison.
User activity - Illustrates the relationship between the daily activity of your users and generated revenue.
User acquisition real-time metrics - Displays how successful you are at acquiring users.
Post-install cohort metrics - Shows cohorted data relating to your app marketing campaigns.