User activity

The User activity widget highlights the link between daily active users and generated revenue.

Match the change in the daily activity of your users to the change in daily revenue. The Avg. DAUs and ARPDAU metrics can reveal the activity of your user base and are key indicators of the success of your campaigns.

Tip:
If an increase in user activity does not contribute to an increase in generated revenue, you might want to iterate on your campaign strategy.

Your widget displays data from the following sources, by default:

Data sourceDefinition
Attribution source - FirstUser's original attribution source
Attribution status - AllInstalls and reattributions
Attribution type - AllClicks and impressions
Ad spend source - MixedAttribution and Network sources

Set up the User activity widget

Before you set up this widget, ensure that you have set the appropriate filters. For more information, see Set up your view.

The User activity widget displays data for two key metrics:

  • Avg. DAUs (Average daily active users) - Data is displayed in the form of a bar chart and its scale is displayed on the left of the chart.
  • ARPDAU (Average total revenue per daily average user) - Data is displayed as a line chart with the scale on the right of the chart.

For detailed information about the metrics, use our Datascape metrics Glossary.

Depending on the time period for which you are viewing data, you can select Days, Weeks, or Months to choose how granularly you want to break down the data.

Select (Open as report) to view the data in the form of a new report.

Use the User activity widget

  • Hover over any bar in the chart to see more information about the data.

Viewing data for a specific time period

Comparing data between time periods