Multi-Touch tracking in the classic dashboard

Most users engage with multiple ads before installing your app. With Adjust Multi-Touch, you see pre-conversion engagements claimed by self-attributing networks, not just attributions. This offers you heightened visibility into your user's journey and a better understanding of your performance marketing campaigns.

Here, you'll find Multi-Touch setup instructions, best practices, and frequently asked questions.

Before you begin

Requirements

• An internal business intelligence system that can handle large amounts of real-time data.
• A data analysis tool to interpret Multi-Touch data.

What you need to know

• Adjust reports unlimited touchpoints for each attributed activity (install, reattribution, reattribution reinstall).
• Adjust uses the reftag, a unique Adjust-generated identifier, to show the engagements considered for attribution.

Set up Adjust Multi-Touch

Adjust Multi-Touch delivers pre-conversion engagements in your raw data exports. There are two ways to set up Multi-Touch:

• Real-time callbacks to your servers or BI system.
• CSV uploads to your cloud storage.

Set up with real-time callbacks

There are two required configurations for callback URLs. The first is for self-attributing network click and self-attributing network impression activities, which you need to configure as single activity callbacks. The second is for other activites supported by Multi-Touch tracking, which can be configured as individual callbacks or as a global callback.

For SAN impression and SAN click callbacks

SAN impressions and SAN click activities need to be set up as single activity callbacks. Global callbacks do not include these activities.

1. Find your app and select your app options caret ( ^ ).
2. Select All Settings > Raw Data Export > Real-Time Callbacks.
3. Select (Edit) next to self-attributing network impression / self-attributing network click.
4. Enter a callback URL
   • Check the recommended placeholders.
5. Add the {reftag} placeholder (singular) to the URL.
   • Example: reftag={reftag}
6. Select Save.

For all other callbacks

You can set up the following callbacks as either single activity callbacks or as part of a global callback:

• impression
• click
• install
• reattribution
• reattribution reinstall (requires Uninstall and Reinstall tracking)

Single activity callbacks

For impression and click activites:

1. Select Edit (pencil icon) next to the callback.
2. Enter a callback URL.
   • See the recommended placeholders for impression and click.
3. Add the {reftag} placeholder (singular) to the URL.
   • Example: reftag={reftag}

For install, reattribution, and reattribution reinstall activities:

1. Select Edit (pencil icon) next to the activity.
2. Enter a callback URL
   • See the recommended placeholders for the activity.
3. Add the {reftags} placeholder (plural) to the URL.
   • Example: reftags={reftags}

Global callback

To set up a global callback:

1. Select Add Global Callback.
2. Enter a callback URL.
   • See the recommended placeholders for global callbacks.
3. Add both the {reftag} and {reftags} placeholders to the URL.
4. Select Save.

Set up with CSV uploads

To send Multi-Touch data to your cloud storage bucket, follow these steps.

1. Find your app and select your app options caret ( ^ ).
2. Select All Settings > Raw Data Export > CSV Upload.
3. If needed, select your storage provider and enter your credentials.
4. Select Events for Export and select the following events:
   • impression
   • click
   • install
   • reattribution
   • reattribution reinstall
   • self-attributing network impression
   • self-attributing network click
5. Select OK.
6. Enter a CSV definition that includes our recommended placeholders.
7. Add the {reftag} and {reftags} placeholders to the CSV definition.
8. Select Save

Finished! Now Adjust will send all multi-touch data points to your cloud storage bucket.

FAQs