Set up Yandex Direct

Yandex Direct is a network and Adjust module partner. Our integration lets Yandex Direct receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Yandex Direct. Then, use our advanced setup instructions to customize what information Yandex Direct receives.

Basic setup

To turn on Adjust’s integration with Yandex Direct, follow these steps.

1. Find your app and select your app options caret (^)
2. Select Partner Setup > ADD PARTNERS
3. Select the add (+) icon next to Yandex Direct
4. Turn on Enabled
5. Optional: see advanced setup to customize your callbacks
6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Yandex Direct to launch your campaign.

Yandex Direct will receive callbacks for these activities:

• install
• session
• reinstall
• reattribution
• event
• rejectedInstall

Note: Make sure to add "&ya_click_id={logid}" to your Adjust tracker URL on the Yandex Direct platform. If you are running a re-engagement campaign (web+app scenario) make sure to add "adj_ya_click_id={logid}" or "adjust_ya_click_id={logid}"

If you are running dynamic retargeting campaigns or wants to get SKAdNetwork statistics in Yandex Direct cabinet, please add Yandex App ID in the " YANDEX APP ID " entry box

Optional: If you are running Smart Banner campaigns based on your product item feed enter your Yandex Metrika tag number in the "YANDEX ECOM FEED COUNTER" entry box

Advanced setup

Choose which data Yandex Direct receives from Adjust by customizing your setup.

Only forward data attributed to Yandex Direct

Adjust sends Yandex Direct your installs and reattributions across all ad platforms.

To stop Yandex Direct from receiving data attributed to other ad platforms, follow these steps.

1. Find your app and select your app options caret (^)
2. Select Partner Setup > Yandex Direct
3. Turn on Attributed Only

Now Yandex Direct will only receive data attributed to their own platform.

Forward in-app revenue

In-app revenue forwarding lets Yandex Direct receive revenue amounts along with your revenue event data.

To forward in-app revenue to Yandex Direct, follow these steps.

1. Find your app and select your app options caret (^)
2. Select Partner Setup > Yandex Direct
3. Turn on In-App Revenue Forwarding

Now Yandex Direct will receive the revenue amount for every tracked transaction.

Note: Link at least one revenue event to Yandex Direct before turning on In-App Revenue Forwarding.

Forward uninstalls / reinstalls

To forward uninstalls and/or reinstalls to Yandex Direct, follow these steps.

1. Find your app and select your app options caret (^)
2. Select Partner Setup > Yandex Direct
3. Turn on Uninstall / Reinstall Forwarding

Now Yandex Direct will receive all of your app’s uninstall and/or reinstall data.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Yandex Direct, follow these steps.

1. Find your app and select your app options caret (^)
2. Select Partner Setup > Yandex Direct
3. Turn on Session Forwarding

Now Yandex Direct will receive your app’s session activity.

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Yandex Direct.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to Yandex Direct, follow these steps.

1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
2. In the Adjust dashboard, find your app and select your app options caret (^)
3. Select Partner Setup > Yandex Direct
4. Turn on Parameter Forwarding
5. Select Partner Parameter Mapping
6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding Yandex Direct name.
7. Select Save

Now Yandex Direct will receive custom event details for each of your linked events.

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

Forward in-app events

Event linking lets Yandex Direct receive in-app event data. You can link every in-app event in Adjust to a preset Yandex Direct name or a custom event name.

To forward in-app events to Yandex Direct, follow these steps.

1. Find your app and select your app options caret (^)
2. Select Partner Setup > Yandex Direct > Event Linking
3. Find the event you want to link and update the field with a Yandex Direct event or your own custom name
4. When you finish linking events, select OK
5. Select Save

Now Yandex Direct will receive in-app event data for each of your linked events.

List of all parameters forwarded to Yandex Direct

Yandex Direct requires Adjust to send the following parameters (data points) with your callbacks: