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Set up ironSource

ironSource is a network and Adjust module partner. Our integration lets ironSource receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to ironSource. Then, use our advanced setup instructions to customize what information ironSource receives.

Basic setup

To turn on Adjust’s integration with ironSource, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to ironSource
  4. Enter your ADVERTISER ID and PASSWORD (for help finding these, contact your ironSource representative)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to ironSource to launch your campaign.

ironSource will receive callbacks for these activities:

  • install
  • session
  • event
  • rejectedInstall

Advanced setup

Choose which data ironSource receives from Adjust by customizing your setup.

Only forward data attributed to ironSource

Adjust sends ironSource your installs and reattributions across all ad platforms.

To stop ironSource from receiving data attributed to other ad platforms, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ironSource
  3. Turn on Attributed Only

Now ironSource will only receive data attributed to their own platform.

Forward in-app revenue

In-app revenue forwarding lets ironSource receive revenue amounts along with your revenue event data.

To forward in-app revenue to ironSource, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ironSource
  3. Turn on In-App Revenue Forwarding

Now ironSource will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to ironSource before turning on In-App Revenue Forwarding.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to ironSource, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ironSource
  3. Turn on Session Forwarding

Now ironSource will receive your app’s session activity.

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to ironSource.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to ironSource, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > ironSource
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding ironSource name.
  7. Select Save

Now ironSource will receive custom event details for each of your linked events.

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

Forward in-app events

Event linking lets ironSource receive in-app event data. You can link every in-app event in Adjust to a preset ironSource name or a custom event name.

To forward in-app events to ironSource, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ironSource > Event Linking
  3. Find the event you want to link and update the field with a ironSource event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now ironSource will receive in-app event data for each of your linked events.

List of all parameters forwarded to ironSource

ironSource requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{city}Device city
{click_attribution_window}Attribution window settings for device matching (hours)
{country}Device two-character country code
{currency}Original ISO 4217 currency code sent from Adjust SDK
{device_name}Device model number
{device_type}Device type
{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{idfv}Uppercase iOS ID for vendors
{impression_attribution_window}Attribution window settings for impression matching (hours)
{inactive_user_definition}Inactivity period required for reattribution (hours)
{ip_address}Device IP address
{isp}Device internet service provider
{language}Device two-character language code
{lifetime_session_count}Number of sessions recorded across entire user lifetime
{match_type}Attribution method
{os_name}Device operating system
{os_version}Operating system version number
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{reattribution_attribution_window}Attribution window settings for reattribution (hours)
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{timezone}Device time zone
{tracking_limited}1 if tracking is limited, 0 if not
{user_agent}Incoming raw user agent
{app_id}Store App ID or Google Play Store
{created_at}Activity timestamp
{creative_name}Creative name, as taken from the tracker
{engagement_time}Engagement timestamp
{impression_based}1 if impression-based engagement, 0 if not
{install_begin_time}App download began timestamp (Android and Google Play Store only)
{install_finish_time}App download completion timestamp
{installed_at}Install (i.e., first app open) timestamp
{rejection_reason}Reason for a rejected attribution