Set up ironSource

ironSource is an ad network integrated with Adjust. Our integration lets ironSource receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with ironSource for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with ironSource.

Before you begin

Requirements

iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona

Credentials

ADVERTISER ID and PASSWORD

  • For help finding your credentials, contact your ironSource representative.

Select ironSource and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > ironSource. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with ironSource.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with ironSource. To enable data sharing:

  1. Enter your ADVERTISER ID and PASSWORD.

Once you enable data sharing with ironSource, Adjust automatically sends ironSource the following data, by default:

  • install
  • session
  • event
  • rejectedInstall
  • ad revenue

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with ironSource by default.

  • install
  • session
  • event
  • rejectedInstall
  • ad revenue

Send additional data

Choose the amount and type of data that you want to share with ironSource through callbacks. ironSource may use this information to optimize performance.

  1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with ironSource:
  • Data from all attribution sources
  • Only data attributed to ironSource

In-app revenue (from in-app purchases)

Sharing in-app revenue lets ironSource receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Ad revenue (from ad views)

Ad revenue sharing lets ironSource receive user ad revenue data. This lets ironSource use ad revenue data to optimize your user targeting and campaigns.

Growth solution:

This feature is available with Adjust’s RevWorks package. To purchase our RevWorks package, contact your sales representative.

To share ad revenue to ironSource, select one or more Ad Revenue Sources.

  • If you leave this field empty, we send ad revenue data from all integrated mediation sources.

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means ironSource will receive your app’s session activity.

Map parameters

You usually need to map parameters to share custom data with ironSource.

Map events

Map events that you want to share to the values that ironSource can receive. Data for unmapped events is not shared with ironSource.

Under Map events, follow these steps to choose the in-app events you want to directly send to ironSource.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with ironSource.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now ironSource will receive in-app event data for each of your linked events.

Map parameters

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to ironSource. This lets ironSource receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to ironSource, follow these steps.

  1. Set up partner parameters within the Adjust SDK: iOS, Android
  2. Check the Parameters data sharing checkbox.
  3. Map your events.
Note:

If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.

Configure your link and settings

You have the option to set your:

Create your link and share it with ironSource

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with ironSource.

Once you’ve created your link, share it with ironSource for placement in campaigns.

List of all parameters forwarded to ironSource

ironSource requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{city}Device city
{click_attribution_window}Attribution window settings for device matching (hours)
{country}Device two-character country code
{currency}Original ISO 4217 currency code sent from Adjust SDK
{device_name}Device model number
{device_type}Device type
{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{idfv}Uppercase iOS ID for vendors
{impression_attribution_window}Attribution window settings for impression matching (hours)
{inactive_user_definition}Inactivity period required for reattribution (hours)
{ip_address}Device IP address
{isp}Device internet service provider
{language}Device two-character language code
{lifetime_session_count}Number of sessions recorded across entire user lifetime
{match_type}Attribution method
{os_name}Device operating system
{os_version}Operating system version number
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{reattribution_attribution_window}Attribution window settings for reattribution (hours)
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{timezone}Device time zone
{tracking_limited}1 if tracking is limited, 0 if not
{user_agent}Incoming raw user agent
{app_id}Store App ID or Google Play Store
{created_at}Activity timestamp
{creative_name}Creative name, as taken from the tracker
{engagement_time}Engagement timestamp
{impression_based}1 if impression-based engagement, 0 if not
{install_begin_time}App download began timestamp (Android and Google Play Store only)
{install_finish_time}App download completion timestamp
{installed_at}Install (i.e., first app open) timestamp
{rejection_reason}Reason for a rejected attribution
{ad_impressions_count}Number of mobile ads served to end users
{ad_revenue_network}Ad network that displayed the ad
{ad_revenue_unit}Ad unit that generated the revenue
{ad_mediation_platform}Mediation platform name
{ad_revenue_payload}Impression-level revenue data (ILRD) as a JSON