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Set up Kayzen

Kayzen is a network and Adjust module partner. Our integration lets Kayzen receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Kayzen. Then, use our advanced setup instructions to customize what information Kayzen receives.

Basic setup

To turn on Adjust’s integration with Kayzen, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to Kayzen
  4. Enter your API_KEY (for help finding this, contact your Kayzen representative)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Kayzen to launch your campaign.

Kayzen will receive callbacks for these activities:

  • install
  • session
  • uninstall
  • reinstall
  • reattributionReinstall
  • reattribution
  • event
  • rejectedInstall
  • rejectedReattribution

Advanced setup

Choose which data Kayzen receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets Kayzen receive revenue amounts along with your revenue event data.

To forward in-app revenue to Kayzen, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Kayzen
  3. Turn on In-App Revenue Forwarding

Now Kayzen will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to Kayzen before turning on In-App Revenue Forwarding.

Forward uninstalls / reinstalls

To forward uninstalls and/or reinstalls to Kayzen, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Kayzen
  3. Turn on Uninstall / Reinstall Forwarding

Now Kayzen will receive all of your app’s uninstall and/or reinstall data.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Kayzen, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Kayzen
  3. Turn on Session Forwarding

Now Kayzen will receive your app’s session activity.

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Kayzen.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to Kayzen, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > Kayzen
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding Kayzen name.
  7. Select Save

Now Kayzen will receive custom event details for each of your linked events.

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

Forward in-app events

Event linking lets Kayzen receive in-app event data. You can link every in-app event in Adjust to a preset Kayzen name or a custom event name.

To forward in-app events to Kayzen, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Kayzen > Event Linking
  3. Find the event you want to link and update the field with a Kayzen event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Kayzen will receive in-app event data for each of your linked events.

List of all parameters forwarded to Kayzen

Kayzen requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{city}Device city
{click_attribution_window}Attribution window settings for device matching (hours)
{country}Device two-character country code
{currency}Original ISO 4217 currency code sent from Adjust SDK
{deeplink}Deeplink URL appended to click URL
{device_name}Device model number
{device_type}Device type
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{impression_attribution_window}Attribution window settings for impression matching (hours)
{inactive_user_definition}Inactivity period required for reattribution (hours)
{ip_address}Device IP address
{is_reattributed}1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed
{language}Device two-character language code
{lifetime_session_count}Number of sessions recorded across entire user lifetime
{match_type}Attribution method
{nonce}Random lowercase alphanumeric string (unique per callback)
{os_name}Device operating system
{os_version}Operating system version number
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{random}Random number (unique per callback)
{reattribution_attribution_window}Attribution window settings for reattribution (hours)
{revenue_usd}Revenue, in US dollars
{revenue}Revenue, as sent from Adjust SDK in cents
{time_spent}Length of user's current session, in seconds
{user_agent}Incoming raw user agent
{activity_kind}Type of user activity
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{click_time}Attributed click timestamp
{conversion_duration}Time between click and install or reattribution in seconds
{created_at}Activity timestamp
{impression_based}1 if impression-based engagement, 0 if not
{install_begin_time}App download began timestamp (Android and Google Play Store only)
{install_finish_time}App download completion timestamp
{installed_at}Install (i.e., first app open) timestamp
{is_organic}1 if organic traffic, 0 if non-organic
{network_name}Network name, as taken from the tracker
{reinstalled_at}Reinstall timestamp
{rejection_reason}Reason for a rejected attribution
{time_to_reinstall}Time between latest app uninstall and subsequent reinstall in seconds
{time_to_uninstall}Time between app install (or latest reinstall) and subsequent uninstall in seconds
{uninstalled_at}Uninstall timestamp (estimation based on last session time)