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Set up Reddit Ads

Reddit Ads is a network and Adjust module partner. Our integration lets Reddit Ads receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Reddit Ads. Then, use our advanced setup instructions to customize what information Reddit Ads receives.

Basic setup

To turn on Adjust’s integration with Reddit Ads, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to Reddit Ads
  4. Turn on Enabled
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Reddit Ads to launch your campaign.

Reddit Ads will receive callbacks for these activities:

  • install
  • event

Advanced setup

Choose which data Reddit Ads receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets Reddit Ads receive revenue amounts along with your revenue event data.

To forward in-app revenue to Reddit Ads, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Reddit Ads
  3. Turn on In-App Revenue Forwarding

Now Reddit Ads will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to Reddit Ads before turning on In-App Revenue Forwarding.

Forward in-app events

Event linking lets Reddit Ads receive in-app event data. You can link every in-app event in Adjust to a preset Reddit Ads name or a custom event name.

To forward in-app events to Reddit Ads, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Reddit Ads > Event Linking
  3. Find the event you want to link and update the field with a Reddit Ads event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Reddit Ads will receive in-app event data for each of your linked events.

List of all parameters forwarded to Reddit Ads

Reddit Ads requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{currency}Original ISO 4217 currency code sent from Adjust SDK
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{revenue_usd}Revenue, in US dollars
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{created_at_milli}Activity timestamp with millisecond placeholders