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Set up TikTok For Business

TikTok For Business is a network and Adjust module partner. Our integration lets TikTok For Business receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to TikTok For Business. Then, use our advanced setup instructions to customize what information TikTok For Business receives.

Basic setup

To turn on Adjust’s integration with TikTok For Business, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to TikTok For Business
  4. Enter your TikTok App ID (for help finding this, contact your TikTok For Business representative)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to TikTok For Business to launch your campaign.

TikTok For Business will receive callbacks for these activities:

  • install
  • session
  • reattribution
  • event

Create a Tracker URL

To create an Adjust tracker URL, follow these steps.

  1. Find your app and select your app options caret (^).
  2. Select Tracker URLs > New Tracker.
  3. Enter your tracker name.
  4. Under NETWORK select TikTok for Business from the drop-down menu.
  5. Select Customize > Create.

You now have two tracker URLs: one click-based and one impression-based. Both URLs include campaign parameters, and parameters for device IDs, IP address, user agent and others. Now, add those URLs into the TikTok For Business platform.

CLICK URL:

https://s2s.adjust.com/xxxxxx?campaign=__CAMPAIGN_NAME__%20(__CAMPAIGN_ID__)&adgroup=__AID_NAME__%20(__AID__)&creative=__CID_NAME__%20(__CID__)&s2s=1&idfa=__IDFA__&gps_adid=__GAID__&adgroup_id=__AID__&ip_address=__IP__&user_agent=__UA__&campaign_id=__CAMPAIGN_ID__&creative_id=__CID__&tiktok_placement=__PLACEMENT__&external_tracker_ids=1&tiktok_callback_param=__callback_param__

IMPRESSION URL:

https://s2s.adjust.com/impression/xxxxxx?campaign=__CAMPAIGN_NAME__%20(__CAMPAIGN_ID__)&adgroup=__AID_NAME__%20(__AID__)&creative=__CID_NAME__%20(__CID__)&s2s=1&idfa=__IDFA__&gps_adid=__GAID__&adgroup_id=__AID__&ip_address=__IP__&user_agent=__UA__&campaign_id=__CAMPAIGN_ID__&creative_id=__CID__&tiktok_placement=__PLACEMENT__&external_tracker_ids=1&tiktok_callback_param=__callback_param__

Enable the Module

To enable the TikTok For Business module in Adjust, follow these steps:

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to TikTok For Business

Advanced setup

Choose which data TikTok For Business receives from Adjust by customizing your setup.

Only forward data attributed to TikTok For Business

Adjust sends TikTok For Business your installs and reattributions across all ad platforms.

To stop TikTok For Business from receiving data attributed to other ad platforms, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > TikTok For Business
  3. Turn on Attributed Only

Now TikTok For Business will only receive data attributed to their own platform.

Forward in-app revenue

In-app revenue forwarding lets TikTok For Business receive revenue amounts along with your revenue event data.

To forward in-app revenue to TikTok For Business, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > TikTok For Business
  3. Turn on In-App Revenue Forwarding

Now TikTok For Business will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to TikTok For Business before turning on In-App Revenue Forwarding.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to TikTok For Business, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > TikTok For Business
  3. Turn on Session Forwarding

Now TikTok For Business will receive your app’s session activity.

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to TikTok For Business.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to TikTok For Business, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > TikTok For Business
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding TikTok For Business name.
  7. Select Save

Now TikTok For Business will receive custom event details for each of your linked events.

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

Forward in-app events

Event linking lets TikTok For Business receive in-app event data. You can link every in-app event in Adjust to a preset TikTok For Business name or a custom event name.

To forward in-app events to TikTok For Business, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > TikTok For Business > Event Linking
  3. Find the event you want to link and update the field with a TikTok For Business event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now TikTok For Business will receive in-app event data for each of your linked events.

Partner specific setup instructions

TikTok App ID

TikTok App ID is an optional field in the TikTok For Business module. After you add the TikTok App ID Adjust shares it directly with TikTok. You can find your TikTok App ID in the TikTok Ads dashboard

Session Forwarding

When you turn on "Session Forwarding", Adjust automatically maps sessions to the Tiktok "APP Launch" event.

Impression Tracking

Adjust records an impression when a user views your mobile ad. If you'd like Adjust to attribute installs to impressions, turn on impression-based attribution (via device matching and/or fingerprinting)(https://help.adjust.com/en/article/basic-tracker-setup#turn-on-impression-based-attribution) in your Adjust dashboard. You can stop tracking impressions anytime.

To find out more about how you can leverage our TikTok For Business integration, take a look at our one pager with TikTok. For any questions or additional information, reach out to partners@adjust.com.

List of all parameters forwarded to TikTok For Business

TikTok For Business requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{android_id}Android ID (Android only)
{currency}Original ISO 4217 currency code sent from Adjust SDK
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{idfv}Uppercase iOS ID for vendors
{ip_address}Device IP address
{is_reattributed}1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed
{os_name}Device operating system
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{user_agent}Incoming raw user agent
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{app_version_short}App version number (Android), release-version-number for the bundle (iOS)
{created_at}Activity timestamp
{impression_based}1 if impression-based engagement, 0 if not