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Basic tracker setup

With the Adjust Campaign Wizard, you can create and customize tracker URLs within the Adjust dashboard. 

Use our basic setup instructions to create an Adjust tracker URL. When you're finished, move onto the advanced setup instructions to add parameters to your tracker, send custom data, redirect users based on device type, and more.

Before you begin


  • Impression tracking is available with a Business (or higher) pricing plan

Helpful information

  • For more details and FAQs, see our main Adjust tracker URLs article
  • You can create 4 levels of trackers: network (top level), campaign (sublevel 1), adgroup (sublevel 2), and creative (sublevel 3)
  • Top-level trackers only redirect to your app's page in the appropriate store -- they do not contain sublevel data and rely on your app attribution settings
  • You need an existing top-level tracker before you can create a sublevel tracker

Create a tracker URL

To quick-create an Adjust tracker URL, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Tracker URLs
  3. To create a top level tracker, select NEW TRACKER. To create a sublevel tracker, select an existing tracker and then select NEW TRACKER
  4. Enter a tracker name and (optional) select a network
  5. Select QUICK CREATE

Well done! You have created two tracker URLs: one click-based and one impression-based. To customize your trackers, move on to our advanced setup instructions.

1. Find your app and select your app options caret (^)


Before using your impression tracker URL for view-through campaigns, turn on impression tracking in Adjust.

Note: If you track ad spend data in Adjust, we highly recommend using both click and impression tracker URLs in your campaigns. This lets Adjust accurately calculate CPM and overall ad spend.

Multi-platform tracker URLs

Multi-platform tracker URLs redirect your users to the right store for their mobile operating system (OS). If you've set up a multi-platform app in Adjust, then all of your trackers are automatically multi-platform.

To create a multi-platform tracker for apps separated by OS, follow these steps. 

  1. In Adjust, create tracker URLs for each app platform

  2. Copy a tracker URL and paste it into your preferred text editor
  3. In your text editor, enter an underscore after your tracker URL
  4. In Adjust, copy a tracker token and paste it after the underscore
  5. Repeat steps 3-4 for as many platforms as needed

Nice work! Now your multi-platform tracker will redirect users to the right store for their mobile device. Apply campaign parameters or any additional parameters to complete your setup. 

Special linking instructions for agencies

Want to group your agency campaigns under one Adjust tracker? Simply link your network at the campaign level (instead of the network level). This makes it easy to share access -- any user with access to the top-level tracker can also manage the campaign-level agency trackers.

To create an agency campaign under a top-level tracker, first create a top-level tracker but do not link it to a network. Then, return to your trackers list and follow these steps.

  1. Select your top-level tracker (to move to the campaign sublevel)
  2. Select New Tracker
  3. Enter a tracker name and select a network
  4. Select CUSTOMIZE
  5. Select CREATE

1. Select your top-level tracker (to move to the campaign sublevel)


Well done! You'll now see your agency's tracker at the campaign level of your top-level tracker. You can repeat these steps to create multiple agency campaigns under the same top-level tracker.

Tip: If you create your network trackers at the campaign level, be sure to add parameters to your tracker URLs. Adjust does not automatically append parameters to sublevel tracker URLs.

Turn on impression-based attribution

Adjust records an impression when a user views your mobile ad. 

If you'd like us to attribute installs to impressions, turn on impression-based attribution (via device matching and/or fingerprinting) in your Adjust dashboard. You can stop tracking impressions anytime.

To turn on (or turn off) impression-based attribution, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select All Settings (gear icon)
  3. Select Attribution
  4. Select Device Matching or Fingerprinting under Impression Based
  5. Turn on (or turn off) Device matching for impressions or Fingerprinting for impressions
  6. Select SAVE

1. Find your app and select your app options caret (^)


After you turn on impression-based attribution in Adjust, you can share impression tracker URLs with your ad network.

If your ad network uses your impression tracker URL when impression-based attribution is turned off in Adjust, your dashboard will report the total number of ad impressions without attributing users to your view-through campaigns.

Note: When reporting impressions to Adjust, ad networks must provide a valid advertising ID (for attribution via device matching) and/or device details (for attribution via fingerprinting).