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Set up Yandex.Direct

Yandex.Direct is a network and Adjust module partner. Our integration lets Yandex.Direct receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Yandex.Direct. Then, use our advanced setup instructions to customize what information Yandex.Direct receives.

Basic setup

To turn on Adjust’s integration with Yandex.Direct, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to Yandex.Direct
  4. Turn on Enabled
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Yandex.Direct to launch your campaign.

Yandex.Direct will receive callbacks for these activities:

  • install
  • session
  • reinstall
  • reattribution
  • event
  • rejectedInstall

Note: make sure to add "&ya_click_id={logid}" to your Adjust tracker URL on the Yandex.Direct platform

Advanced setup

Choose which data Yandex.Direct receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets Yandex.Direct receive revenue amounts along with your revenue event data.

To forward in-app revenue to Yandex.Direct, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Yandex.Direct
  3. Turn on In-App Revenue Forwarding

Now Yandex.Direct will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to Yandex.Direct before turning on In-App Revenue Forwarding.

Forward uninstalls / reinstalls

To forward uninstalls and/or reinstalls to Yandex.Direct, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Yandex.Direct
  3. Turn on Uninstall / Reinstall Forwarding

Now Yandex.Direct will receive all of your app’s uninstall and/or reinstall data.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Yandex.Direct, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Yandex.Direct
  3. Turn on Session Forwarding

Now Yandex.Direct will receive your app’s session activity.

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Yandex.Direct.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to Yandex.Direct, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > Yandex.Direct
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding Yandex.Direct name.
  7. Select Save

Now Yandex.Direct will receive custom event details for each of your linked events.

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

Forward in-app events

Event linking lets Yandex.Direct receive in-app event data. You can link every in-app event in Adjust to a preset Yandex.Direct name or a custom event name.

To forward in-app events to Yandex.Direct, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Yandex.Direct > Event Linking
  3. Find the event you want to link and update the field with a Yandex.Direct event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Yandex.Direct will receive in-app event data for each of your linked events.

Partner specific setup instructions

If you are already running campaigns with Yandex.Direct using the Dynamic Integration (Yandex.Direct's callback URLs appended directly to the Adjust tracking link) and want to start using the module integration instead, please follow these steps:

  1. Enable the Yandex.Direct module
  2. Remove any Yandex.Direct's callback URL from your Adjust tracking links on the Yandex.Direct platform
  3. Add "&ya_click_id={logid}" to your Adjust tracking links on the Yandex.Direct platform

List of all parameters forwarded to Yandex.Direct

Yandex.Direct requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{currency}Original ISO 4217 currency code sent from Adjust SDK
{device_name}Device model number
{device_type}Device type
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{ip_address}Device IP address
{match_type}Attribution method
{nonce}Random lowercase alphanumeric string (unique per callback)
{os_name}Device operating system
{os_version}Operating system version number
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{user_agent}Incoming raw user agent
{activity_kind}Type of user activity
{app_name}Name of the app
{app_version}App version number (Android), build-version-number for the bundle (iOS)
{click_time}Attributed click timestamp
{created_at}Activity timestamp
{device_manufacturer}Device manufacturer name
{installed_at}Install (i.e., first app open) timestamp
{is_organic}1 if organic traffic, 0 if non-organic
{rejection_reason}Reason for a rejected attribution
{oaid}OAID device ID