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for Marketers

Overview dashboard

The Overview dashboard is a high-level dashboard that gives you an instant snapshot of your most important KPIs and performance metrics.

You can use the dashboard to instantly identify:

Your top performing app
The number of new users you've gained in the last week
How this week's data compares to last week's
Your top performing networks last week

Widgets

Use the following widgets to analyze your data and see the metrics that are important to you:

KPIs - Gives an instant snapshot of the four main KPIs you would typically use to monitor the overall performance of your campaigns.
Performance summary - Shows a quick overview of the highest and lowest performing areas of your app marketing campaigns.
Real-time performance report - Provides a complete breakdown of the overall performance of your app marketing campaigns using a variety of category options.
Post-install cohort metrics - Displays cohorted data relating to your app marketing campaigns using a variety of category options.