Overview KPIs

The KPIs widget is a snapshot of your four most important KPIs that help you check the performance of your campaigns.

Your widget displays data from the following sources, by default:

Data sourceDefinition
Attribution source - FirstUser's original attribution source
Attribution status - AllInstalls and reattributions
Attribution type - AllClicks and impressions
Ad spend source - MixedAttribution and Network sources

Set up the KPIs widget

Before you set up this widget, ensure that you have set the appropriate filters. For more information, see Set up your view.

The KPIs widget shows a chart tracking how the selected KPI has changed in the selected period. By default, the widget displays data for the following KPIs:

  • Installs
  • Ad Spend
  • All Revenue
  • Avg. DAUs

By default, you can see the daily trend for the selected KPI and time period by Total value. You can also choose to display daily trends for the KPI by the following dimensions:

DimensionView by
  • Top 5
  • Top 10
  • Bottom 5
  • Bottom 10
Total value-

For example: To view data for the Installs KPI by top 5 countries for the last 7 days, apply the following settings:

  • Set Daily trend for Installs by to Country
  • Set View by to Top 5

Depending on the time period for which you are viewing data, you can select Hours, Days, Weeks, or Months to choose how granularly you want to break down the data.

You can select Hours only for a selected time period of 7 days or less.

Select (Table view) to view data for all 4 KPIs in table format. Select (Chart view) to switch back to the graph view.

Select (Open as report) to view the data in the form of a new report.

Choose your KPIs

For detailed information about the metrics, use our Datascape metrics Glossary.

Customize the widget to display the KPIs that you are interested in. To customize the widget, follow these steps:

  1. Select (Edit KPIs). You can now see the four KPIs currently selected for visualization.
  2. From the drop-down menu, choose the KPI or event that you want to measure. Use the Search field to search for a KPI or event, or use categories to navigate to the KPI that you want to measure. Based on the KPI that you select, you might have to choose additional options.

The following categories are available:

  • Deliverable KPIs
  • Cohorted Performance
  • SKAdNetwork
  • Fraud
  • Qualifiers
  • Aggregated Ad Revenue Metrics
  • Custom Metrics
  • Live Integrations Metrics

If you are selecting an event, you can see events relevant to your apps selection under the Relevant tab. You can see events for all apps that you have view permissions under the All tab. Hover the event name under these tabs to see the apps in which the event is used.

  1. Choose additional options for the KPI, if applicable, and select Select Metric.
  2. Select Apply.

Great job, the widget is updated with your new KPI selection.


  • If you choose the Clicks metric, you need to choose its data scource.
  • If you choose the Cohort Size metric, you need to choose the cohort period. You can choose multiple cohort periods. When you choose multiple cohort periods for the Cohort Size metric, each metric is added separately to the list of metrics.

Use the KPIs widget

  • Switch between the four KPIs in the widget to view data relevant to that KPI.

  • Hover over any data line in a chart to see more information about the data.

  • Hover over any title in the chart legend to highlight the data line in the chart that corresponds to that title.

  • Select the title in the chart legend to hide the data line for that title in the chart. Select the title again to reveal the data line.

Viewing data for a specific time period

Comparing data between time periods