Overview dashboard

The Overview dashboard is a high-level dashboard that gives you an instant snapshot of your most important KPIs and performance metrics.

You can use the dashboard to instantly identify:

  • Your top performing app
  • The number of new users you've gained in the last week
  • How this week's data compares to last week's
  • Your top performing networks last week

Widgets

Use the following widgets to analyze your data and see the metrics that are important to you:

  • KPIs - Gives an instant snapshot of the four main KPIs you would typically use to monitor the overall performance of your campaigns.

  • Performance summary - Shows a quick overview of the highest and lowest performing areas of your app marketing campaigns.

  • Real-time performance report - Provides a complete breakdown of the overall performance of your app marketing campaigns using a variety of category options.

  • Post-install cohort metrics - Displays cohorted data relating to your app marketing campaigns using a variety of category options.