Set up Mixpanel

Mixpanel is an analytics partner integrated with Adjust. Our integration lets Mixpanel receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with Mixpanel for your app. This includes activating the integration and choosing what data Adjust can share with Mixpanel.

Before you begin

Requirements

• Admin, Editor, or Custom Editor permissions in Adjust.
• Adjust SDK v4.0.0 and later to map SDK parameters to Mixpanel parameters. Follow the guides linked below to use this feature.

iOS | Android | Windows | Unity | React Native | Flutter | Adobe Air | Cordova | Marmalade | Xamarin | Cocos2d-x | Titanium | Corona

Credentials

TOKEN

• For help finding your credentials, contact your Mixpanel representative.

Select Mixpanel and your app in Campaign Lab

1. Under Campaign Lab, select Partners.
2. Select New partner > Mixpanel. Select Next to move to the next screen.
3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Mixpanel.
4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Mixpanel. To enable data sharing:

1. Enter your TOKEN.

Once you enable data sharing with Mixpanel, Adjust automatically sends Mixpanel the following data, by default:

• install
• uninstall
• reinstall
• reattributionReinstall
• reattribution
• event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Mixpanel by default:

• install
• uninstall
• reinstall
• reattributionReinstall
• reattribution
• event

Send additional data

Choose the amount and type of data that you want to share with Mixpanel through callbacks. Mixpanel may use this information to optimize performance.

To send additional data, you can review and customize the following:

Ad spend

Ad spend sharing lets Mixpanel receive user ad spend data. This lets Mixpanel use ad spend data to optimize your campaigns.

Adjust sends Mixpanel the ad spend data received through callbacks only. This data comes from the following solutions that you’ve set up, as applicable for Mixpanel:

• Partner ad spend push API
• Ad spend on engagement

If Mixpanel wants complete ad spend data, then you can set up Ad spend third-party storage exports for Mixpanel.

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Mixpanel receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Map events

Map events that you want to share to the values that Mixpanel can receive. Data for unmapped events is not shared with Mixpanel.

Map individual events

If you have a multi-platform app, you can choose to share different events per platform with Mixpanel. This lets you:

• Set individual events to manage campaign strategies for each platform.
• Customize data sharing per platform.

Under Map events, follow these steps to choose the in-app events you want to directly send to Mixpanel.

1. Select Map event.
2. In the Adjust event list, choose the Adjust event that you want to share with Mixpanel.
3. Under Partner event, you need to select the Mixpanel event that corresponds to the Adjust event.
   1. For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
      • Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.
      • Select Use global mapping to map the same events for all platforms.
   2. In the Partner event list, choose or enter a custom event name, that you want to map the Adjust event to.
4. Select Apply.

Now Mixpanel will receive in-app event data for each of your linked events.

Map all events

If Mixpanel supports mapping all events automatically, under Map events, select Map all events. This saves time in mapping individual events.

Now Mixpanel will receive in-app event data for all your linked events.

Map parameters

You usually need to map parameters to share custom data with Mixpanel.

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Mixpanel. This lets Mixpanel receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to Mixpanel, follow these steps.

1. Set up partner parameters within the Adjust SDK.
   • Check Before you begin for all SDK development platform links.
2. Under Set your data sharing options, select Parameters.
3. Under Map parameters, you can specify how you want to send partner parameters defined in the SDK to the network:
   1. Select Map parameter.
   2. In the SDK parameter field, enter the name of the SDK parameter you want to share with the network.
   3. In the Partner parameter field, enter the network parameter that corresponds to the SDK parameter.

Enable Mixpanel for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

• Your selected app
• Data sharing options

Select Enable partner to enable Mixpanel for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

Partner specific setup instructions

You should primarily use the Mixpanel server-to-server integration if you are not using the Mixpanel SDK in the app. If you are using the Mixpanel SDK, you can use adjust's in-app attribution data access to inject the attribution data into the Mixpanel SDK locally, as described in the iOS and Android documentation.

Predefined parameters

Mixpanel allows you to send a set of predefined parameters. If you attach any of these parameters to an event in your adjust SDK, these will be forwarded to Mixpanel. You can find out more about attaching partner parameters in the SDK readme specific to the SDK or SDKs you are working with. Below is a list of the defined parameters that Mixpanel accepts:

Parameter key > Value

• product_id > product ID of a transaction
• product_spec > product specification

If you would like to find out more about how to leverage this integration for your use cases, check out our one pager with Mixpanel . In case of any questions related to the information provided on the one pager, please reach out to partners@adjust.com .

Mixpanel only accepts callbacks that contain their distinct ID. To send the Mixpanel's distinct ID called "mixpanel_uuid" in your callbacks, set it up as a session partner parameter in the Adjust SDK as "mixpanel_uuid".

The current flow must look like this:

On the Mixpanel side:

• The user downloads the app (has not signed up)
• Mixpanel is initialized and a random distinct ID is generated (random12345)
• SDK tracks a few events under distinct_id random12345
• User signs up as email(USER-A), you call identify(USER-A)
• SDK tracks events moving forward as email(USER-A)
• The server merges events from email(USER-A) and random12345

Proposed solution on Adjust side

• The client reads Mixpanel distinct_id (random12345 for example)
• The client sends random12345 to Adjust as a session partner parameter before the launch of Adjust SDK
• Adjust will send install/events using random12345 so everything is under 1 profile.

For more information about this and any other setup requirements, please contact your Mixpanel representative.

List of all parameters forwarded to Mixpanel

Mixpanel requires Adjust to send the following parameters (data points) with your callbacks: