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Ad spend on engagement
The ad spend on engagement method records user-level ad spend. When you use this method to record ad spend, Adjust receives ad spend information at the time of ad click or impression.
This method records user-level ad spend for the following campaign pricing models:
| Campaign pricing model | Description |
|---|---|
| CPM: Cost per Mille (Cost per Impression) | The advertiser pays the publisher every time a thousand impressions are recorded on a single ad. No engagement with the ad is required for this model and it is typically associated with brand awareness campaigns. |
| CPC: Cost per Click | The advertiser pays the publisher every time a user clicks on an ad. There does not have to be any additional activity. |
| CPI: Cost per Install | The advertiser pays the publisher every time a user clicks an ad and then goes on to install the app featured within that campaign. |
Before you begin
Here's what you need to know before getting started.
Requirements
- You need to be on the SpendWorks Base, Core, Enterprise, or Custom package to get the Ad spend on engagement solution on your account.
How it works
- Adjust clients create a link.
- Adjust clients append the following necessary parameters to the link. You can also automatically append these parameters while setting up the ad network.
cost_type={your_macro}cost_amount={your_macro}cost_currency={your_macro}
- Adjust clients share these links with networks.
- Example:
https://app.adjust.com/abc123?cost_amount=0.1&cost_type=cpi&cost_currency=eur
- Example:
- Networks use the shared link URL to display the ad to users.
- At the time of click or impression, Adjust receives ad spend information.
- Adjust populates data for the Ad spend (Attribution) metric for these networks.
Why would you use this method?
- No implementation is needed from Adjust.
- It is easy to set up and can work with any ad network that can append ad spend macros to Adjust’s click or impression link URLs behind their ad.
- The amount of ad spend is calculated based on the total number of engagements based on the cost type that you defined for the links specifically.
Note: