Set up Mobupps

Mobupps is an ad network integrated with Adjust. Our integration lets Mobupps receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with Mobupps for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Mobupps.

Before you begin

Requirements

• Admin, Editor, or Custom Editor permissions in Adjust.
• Adjust SDK v4.0.0 and later to map SDK parameters to Mobupps parameters. Follow the guides linked below to use this feature.

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Credentials

Mobupps Account ID

• For help finding your credentials, contact your Mobupps representative.

Select Mobupps and your app in Campaign Lab

1. Under Campaign Lab, select Partners.
2. Select New partner > Mobupps. Select Next to move to the next screen.
3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Mobupps.
4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Mobupps. To enable data sharing:

1. Enter your Mobupps Account ID.

Once you enable data sharing with Mobupps, Adjust automatically sends Mobupps the following data, by default:

• install
• session
• uninstall
• reinstall
• reattribution
• event
• rejectedInstall
• rejectedReattribution
• ad revenue

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Mobupps by default.

• install
• session
• uninstall
• reinstall
• reattribution
• event
• rejectedInstall
• rejectedReattribution
• ad revenue

Send additional data

Choose the amount and type of data that you want to share with Mobupps through callbacks. Mobupps may use this information to optimize performance.

1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with Mobupps:

• Data from all attribution sources
• Only data attributed to Mobupps

Ad revenue (from ad views)

Ad revenue sharing lets Mobupps receive user ad revenue data. This lets Mobupps use ad revenue data to optimize your user targeting and campaigns.

To share ad revenue to Mobupps, select one or more Ad Revenue Sources.

• If you leave this field empty, we send ad revenue data from all integrated mediation sources.

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Mobupps will receive your app’s session activity.

Uninstalls or reinstalls

Sharing uninstalls or reinstalls lets Mobupps receive your app’s uninstall and/or reinstall data measured by Adjust.

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Mobupps receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Map events

Map events that you want to share to the values that Mobupps can receive. Data for unmapped events is not shared with Mobupps.

Map individual events

If you have a multi-platform app, you can choose to share different events per platform with Mobupps. This lets you:

• Set individual events to manage campaign strategies for each platform.
• Customize data sharing per platform.

Under Map events, follow these steps to choose the in-app events you want to directly send to Mobupps.

1. Select Map event.
2. In the Adjust event list, choose the Adjust event that you want to share with Mobupps.
3. Under Partner event, you need to select the Mobupps event that corresponds to the Adjust event.
   1. For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
      • Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.
      • Select Use global mapping to map the same events for all platforms.
   2. In the Partner event list, choose or enter a custom event name, that you want to map the Adjust event to.
4. Select Apply.

Now Mobupps will receive in-app event data for each of your linked events.

Map all events

If Mobupps supports mapping all events automatically, under Map events, select Map all events. This saves time in mapping individual events.

Now Mobupps will receive in-app event data for all your linked events.

Configure your link and settings

You have the option to set your:

• Link structure
• User destinations
• Attribution settings

Create your link and share it with Mobupps

In the Setup review screen, you can review your choices. You can also go back and make changes to:

• Your selected app
• Data sharing options
• Link structure parameters
• User destinations
• Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Mobupps.

Once you’ve created your link, share it with Mobupps for placement in campaigns.

List of all parameters forwarded to Mobupps

Mobupps requires Adjust to send the following parameters (data points) with your callbacks: