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for Marketers

Set up Nexxen

Nexxen is an ad network integrated with Adjust. Our integration lets Nexxen receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with Nexxen for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Nexxen.

Before you begin

Requirements

Admin, Editor, or Custom Editor permissions in Adjust.
Adjust SDK v4.0.0 and later to map SDK parameters to Nexxen parameters. Follow the guides linked below to use this feature.

Credentials

Activity Tracking ID

For help finding your credentials, contact your Nexxen representative.

Select Nexxen and your app in Campaign Lab

Under Campaign Lab, select Partners.
Select New partner > Nexxen. Select Next to move to the next screen.
In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Nexxen.
Select Next.

Enable data sharing

Enable data sharing to activate the integration with Nexxen. To enable data sharing:

Enter your Activity Tracking ID.

Once you enable data sharing with Nexxen, Adjust automatically sends Nexxen the following data, by default:

install
session
uninstall
reinstall
reattribution
event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

Separate data sharing options at the platform-level by selecting Use platform-specific settings.
Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Nexxen by default.

install
session
uninstall
reinstall
reattribution
event

Send additional data

Choose the amount and type of data that you want to share with Nexxen through callbacks. Nexxen may use this information to optimize performance.

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Nexxen will receive your app’s session activity.

Uninstalls or reinstalls

Sharing uninstalls or reinstalls lets Nexxen receive your app’s uninstall and/or reinstall data measured by Adjust.

Note:

For iOS apps, you might expect a low record of uninstalls and/or reinstalls. For more information, visit Uninstall and reinstall measurement.

Map events

Map events that you want to share to the values that Nexxen can receive. Data for unmapped events is not shared with Nexxen.

Map individual events

If you have a multi-platform app, you can choose to share different events per platform with Nexxen. This lets you:

Set individual events to manage campaign strategies for each platform.
Customize data sharing per platform.

Under Map events, follow these steps to choose the in-app events you want to directly send to Nexxen.

Select Map event.
In the Adjust event list, choose the Adjust event that you want to share with Nexxen.
Under Partner event, you need to select the Nexxen event that corresponds to the Adjust event.
1. For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
  - Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.
  - Select Use global mapping to map the same events for all platforms.
2. In the Partner event list, choose or enter a custom event name, that you want to map the Adjust event to.
Select Apply.

Now Nexxen will receive in-app event data for each of your linked events.

Map all events

If Nexxen supports mapping all events automatically, under Map events, select Map all events. This saves time in mapping individual events.

Now Nexxen will receive in-app event data for all your linked events.

Map parameters

You usually need to map parameters to share custom data with Nexxen.

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Nexxen. This lets Nexxen receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to Nexxen, follow these steps.

Set up partner parameters within the Adjust SDK.
- Check Before you begin for all SDK development platform links.
Under Set your data sharing options, select Parameters.
Under Map parameters, you can specify how you want to send partner parameters defined in the SDK to the network:
1. Select Map parameter.
2. In the SDK parameter field, enter the name of the SDK parameter you want to share with the network.
3. In the Partner parameter field, enter the network parameter that corresponds to the SDK parameter.

Note:

If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.

Configure your link and settings

You have the option to set your:

Create your link and share it with Nexxen

In the Setup review screen, you can review your choices. You can also go back and make changes to:

Your selected app
Data sharing options
Link structure parameters
User destinations
Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Nexxen.

Once you’ve created your link, share it with Nexxen for placement in campaigns.

List of all parameters forwarded to Nexxen

Nexxen requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder	Information
`{adid}`	Adjust device ID (all platforms)
`{country}`	Device two-character country code
`{deeplink}`	Deeplink URL appended to click URL
`{idfa\|\|gps_adid}`	IDFA, or GPS ADID if IDFA is empty
`{language}`	Device two-character language code
`{mcc}`	Mobile country code: three-digit code identifying a device's country. Use with the mobile network code to identify a device's carrier.
`{partner_parameters}`	Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
`{activity_kind}`	Type of user activity
`{app_id}`	Store App ID or Google Play Store
`{device_manufacturer}`	Device manufacturer name
`{impression_based}`	1 if impression-based engagement, 0 if not
`{store}`	Target store of click