Set up Reddit Ads

Reddit Ads is an ad network integrated with Adjust. Our integration lets Reddit Ads receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with Reddit Ads for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Reddit Ads.

Before you begin


iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona

Select Reddit Ads and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Reddit Ads. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Reddit Ads.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Reddit Ads. To enable data sharing:

  1. Turn on Enabled

Once you enable data sharing with Reddit Ads, Adjust automatically sends Reddit Ads the following data, by default:

  • install
  • uninstall
  • reinstall
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Reddit Ads by default.

  • install
  • uninstall
  • reinstall
  • event

Send additional data

Choose the amount and type of data that you want to share with Reddit Ads through callbacks. Reddit Ads may use this information to optimize performance.

  1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with Reddit Ads:
  • Data from all attribution sources
  • Only data attributed to Reddit Ads

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Reddit Ads receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Uninstalls or reinstalls

Sharing uninstalls or reinstalls lets Reddit Ads receive your app’s uninstall and/or reinstall data measured by Adjust.


For iOS apps, you might expect a low record of uninstalls and/or reinstalls. For more information, visit Uninstall and reinstall measurement.

Map events

Map events that you want to share to the values that Reddit Ads can receive. Data for unmapped events is not shared with Reddit Ads.

Under Map events, follow these steps to choose the in-app events you want to directly send to Reddit Ads.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with Reddit Ads.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now Reddit Ads will receive in-app event data for each of your linked events.

Configure your link and settings

You have the option to set your:

Create your link and share it with Reddit Ads

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Reddit Ads.

Once you’ve created your link, share it with Reddit Ads for placement in campaigns.

List of all parameters forwarded to Reddit Ads

Reddit Ads requires Adjust to send the following parameters (data points) with your callbacks:

{currency}Original ISO 4217 currency code sent from Adjust SDK
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{revenue_usd}Revenue, in US dollars
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{created_at_milli}Activity timestamp with millisecond placeholders