Set up STARTI
STARTI is an ad network integrated with Adjust. Our integration lets STARTI receive attribution and in-app event data through automated callbacks.
In this article, learn how to set up measurement with STARTI for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with STARTI.
Before you begin
Requirements
- Admin, Editor, or Custom Editor permissions in Adjust.
- Adjust SDK v4.0.0 and later to map SDK parameters to STARTI parameters. Follow the guides linked below to use this feature.
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Credentials
Starti Account ID
- For help finding your credentials, contact your STARTI representative.
Select STARTI and your app in Campaign Lab
- Under Campaign Lab, select Partners.
- Select New partner > STARTI. Select Next to move to the next screen.
- In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with STARTI.
- Select Next.
Enable data sharing
Enable data sharing to activate the integration with STARTI. To enable data sharing:
- Enter your Starti Account ID.
Once you enable data sharing with STARTI, Adjust automatically sends STARTI the following data, by default:
- install
- session
- uninstall
- reinstall
- reattribution
- event
- rejectedInstall
- rejectedReattribution
- ad revenue
Set your data sharing options
If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:
- Separate data sharing options at the platform-level by selecting Use platform-specific settings.
- Set the same data sharing settings for multiple platforms by selecting Use global settings.
Now, under What will be shared by default?, review the activities that Adjust shares with STARTI by default.
- install
- session
- uninstall
- reinstall
- reattribution
- event
- rejectedInstall
- rejectedReattribution
- ad revenue
Send additional data
Choose the amount and type of data that you want to share with STARTI through callbacks. STARTI may use this information to optimize performance.
Ad revenue (from ad views)
Ad revenue sharing lets STARTI receive user ad revenue data. This lets STARTI use ad revenue data to optimize your user targeting and campaigns.
This feature is available with Adjust’s Ad Revenue package. To purchase our Ad Revenue package, contact your sales representative.
To share ad revenue to STARTI, select one or more Ad Revenue Sources.
- If you leave this field empty, we send ad revenue data from all integrated mediation sources.
Sessions
Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means STARTI will receive your app’s session activity.
Uninstalls or reinstalls
Sharing uninstalls or reinstalls lets STARTI receive your app’s uninstall and/or reinstall data measured by Adjust.
For iOS apps, you might expect a low record of uninstalls and/or reinstalls. For more information, visit Uninstall and reinstall measurement.
In-app revenue (from in-app purchases)
Sharing in-app revenue lets STARTI receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.
Map events
Map events that you want to share to the values that STARTI can receive. Data for unmapped events is not shared with STARTI.
Map individual events
If you have a multi-platform app, you can choose to share different events per platform with STARTI. This lets you:
- Set individual events to manage campaign strategies for each platform.
- Customize data sharing per platform.
Under Map events, follow these steps to choose the in-app events you want to directly send to STARTI.
- Select Map event.
- In the Adjust event list, choose the Adjust event that you want to share with STARTI.
- Under Partner event, you need to select the STARTI event that corresponds to the Adjust event.
- For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
- Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.
- Select Use global mapping to map the same events for all platforms.
- In the Partner event list, choose or enter a custom event name, that you want to map the Adjust event to.
- For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
- Select Apply.
Now STARTI will receive in-app event data for each of your linked events.
Map all events
If STARTI supports mapping all events automatically, under Map events, select Map all events. This saves time in mapping individual events.
Now STARTI will receive in-app event data for all your linked events.
Configure your link and settings
You have the option to set your:
Create your link and share it with STARTI
In the Setup review screen, you can review your choices. You can also go back and make changes to:
- Your selected app
- Data sharing options
- Link structure parameters
- User destinations
- Attribution settings
Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with STARTI.
Once you’ve created your link, share it with STARTI for placement in campaigns.
List of all parameters forwarded to STARTI
STARTI requires Adjust to send the following parameters (data points) with your callbacks:
| Placeholder | Information |
{adid} | Adjust device ID (all platforms) |
{city} | Device city |
{country_subdivision} | Device subdivision of country, e.g., state |
{country} | Device two-character country code |
{device_type} | Device type |
{event_name} | Event name, as set in the Dashboard |
{gps_adid} | Google Play Store advertising ID |
{idfa} | ID for advertisers (iOS only) |
{idfv} | Uppercase iOS ID for vendors |
{ip_address} | Device IP address |
{is_reattributed} | 1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed |
{language} | Device two-character language code |
{match_type} | Attribution method |
{os_name} | Device operating system |
{os_version} | Operating system version number |
{region} | Device region code |
{revenue_usd} | Revenue, in US dollars |
{user_agent} | Incoming raw user agent |
{activity_kind} | Type of user activity |
{adgroup_name} | Adgroup name, as taken from the tracker |
{app_id} | Store App ID or Google Play Store |
{app_name} | Name of the app |
{app_version_short} | App version number (Android), release-version-number for the bundle (iOS) |
{campaign_name} | Campaign name, as taken from the tracker |
{click_time} | Attributed click timestamp |
{created_at} | Activity timestamp |
{creative_name} | Creative name, as taken from the tracker |
{installed_at} | Install (i.e., first app open) timestamp |
{is_organic} | 1 if organic traffic, 0 if non-organic |
{rejection_reason} | Reason for a rejected attribution |
{device_model} | Device model number |