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for Partners

Conversion callbacks

Adjust servers trigger conversion callbacks for reattributions and installs.

The callback parameter for conversion callbacks is conversion_callback.

Important:

If you're using Branded Links or Universal Links, you must prefix the callback parameter with adj_. Use adj_conversion_callback for the conversion_callback parameter.

Note:

Only partners with a dynamic integration can use conversion callbacks.

Recommended placeholders

Placeholder	Description	Example
`{activity_kind}`	Type of user activity	Install; reattribution; session; event
`{created_at}`	Activity timestamp	1404214665

Note:

If placeholder data is not available, it will be dropped from the callback.

Conversion callback example

Tip:

If you have not integrated with Campaign Lab, use the Encoding tool to encode your callbacks and generate the final encoded URL. If you have any questions, contact us at integration@adjust.com.

Callback URL with placeholdersUnencoded (Do not use as is)

Callback URL populated with values

https://mynetworkserver.com/mobile_attribution?gps_adid={gps_adid}&idfa={idfa}&tracker_name={tracker_name}&app_name={app_name}&activity_kind={activity_kind}&created_at={created_at}