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for Partners

Adjust encoding tool

You can dynamically attach callback URLs directly to Adjust links. When a user completes a specific action or event in an app, your callback is triggered automatically. You can receive callbacks for any event your client gives you permission to measure, including clicks, installs, and in-app events.

Use the encoding tool to create your Adjust links with callback URLs. This tool lets you enter a number of callback URLs along with your placeholders to automatically create error-free encoded URLs.

Complete the following steps to generate an encoded URL:

Go to the encoding tool.
Under the Add your client’s Adjust links section, enter the Adjust link that you received from your client.

Adjust link example:
```
https://app.adjust.com/abc123?campaign={publisher_id}&adgroup={sub_publisher_id}&creative={creative_id}&idfa=[your_idfa_macro]
```
Note:
If your client has not added campaign structure and advertising ID parameters to the link, you need to add them with your own macros:
https://app.adjust.com/abc1234?campaign=new-campaign&adgroup={sub_id}&creative={crt_id}&idfa={network_idfa_macro}&gps_adid={network_gaid_macro}
In this example, campaign and adgroup are campaign structure parameters, and idfa and gps_adid are advertising ID parameters.
Under the Add your callback URLs section, enter one or more callback URLs that you want to attach to the Adjust link. Use the Adjust placeholders available to you for the data points that you want to measure.

Install callback URL example:
```
https://mynetworkserver.com/mobile_attribution?gps_adid={gps_adid}&idfa={idfa}&adid={adid}&activity_kind={activity_kind}&installed_at={installed_at}
```

Your Adjust link with encoded callack URLs is available under Copy and share your final Adjust links. Select to copy the URL. Share this URL with your client.

Adjust link with encoded callback URL example:

https://app.adjust.com/abc123?campaign={publisher_id}&adgroup={sub_publisher_id}&creative={creative_id}&idfa=[your_idfa_macro]&install_callback=https%3A%2F%2Fmynetworkserver.com%2Fmobile_attribution%3Fgps_adid%3D%7Bgps_adid%7D%26idfa%3D%7Bidfa%7D%26adid%3D%7Badid%7D%26activity_kind%3D%7Bactivity_kind%7D%26installed_at%3D%7Binstalled_at%7D