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Set up Amplitude

Amplitude is a network and Adjust module partner. Our integration lets Amplitude receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Amplitude. Then, use our advanced setup instructions to customize what information Amplitude receives.

Basic setup

To turn on Adjust’s integration with Amplitude, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to Amplitude
  4. Enter your API KEY (for help finding this, contact your Amplitude representative)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Amplitude will receive callbacks for these activities:

  • click
  • install
  • session
  • uninstall
  • reinstall
  • reattribution
  • event

Advanced setup

Choose which data Amplitude receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets Amplitude receive revenue amounts along with your revenue event data.

To forward in-app revenue to Amplitude, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Amplitude
  3. Turn on In-App Revenue Forwarding

Now Amplitude will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to Amplitude before turning on In-App Revenue Forwarding.

Forward uninstalls / reinstalls

To forward uninstalls and/or reinstalls to Amplitude, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Amplitude
  3. Turn on Uninstall / Reinstall Forwarding

Now Amplitude will receive all of your app’s uninstall and/or reinstall data.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Amplitude, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Amplitude
  3. Turn on Session Forwarding

Now Amplitude will receive your app’s session activity.

Forward in-app events

Event linking lets Amplitude receive in-app event data. You can link every in-app event in Adjust to a preset Amplitude name or a custom event name.

To forward in-app events to Amplitude, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Amplitude > Event Linking
  3. Find the event you want to link and update the field with a Amplitude event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Amplitude will receive in-app event data for each of your linked events.

List of all parameters forwarded to Amplitude

Amplitude requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{android_id}Android ID (Android only)
{cost_amount}Cost of the user engagement (available for ad spend tracking only)
{cost_currency}ISO 4217 currency code of the cost data (available for ad spend tracking only)
{cost_type}The campaign pricing model (available for ad spend tracking only)
{fire_adid}Fire OS advertising identifier
{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{idfv}Uppercase iOS ID for vendors
{os_name}Device operating system
{revenue}Revenue, as sent from Adjust SDK in cents
{adgroup_name}Adgroup name, as taken from the tracker
{app_version}App version number (Android), build-version-number for the bundle (iOS)
{campaign_name}Campaign name, as taken from the tracker
{created_at}Activity timestamp
{creative_name}Creative name, as taken from the tracker
{network_name}Network name, as taken from the tracker
{tracker_name}Current tracker name