Ad network integration

Many advertisers need to manually set up callbacks to send their data to a partner network. Adjust offers partners a way to simplify this process through an integration.

How it works

You might be integrated with Adjust via a server-to-server (S2S) API or an SDK-to-SDK integration. In case of an SDK-to-SDK integration, your clients integrate two SDKs, the Adjust SDK and your SDK, to send and receive callbacks.

Advertisers can set up automated callbacks to share data with you. These callbacks can include extended attribution, in-app event data, in-app revenue (from in-app purchases) and SDK parameters on a per-app basis. You can use this data from callbacks for performance measurement and ad optimization.

The following is a list of the automated callbacks that advertisers can set up:

  • Ad revenue
  • Ad spend
  • Events
  • Installs
  • Reattributions
  • Reinstalls
  • Rejected installs
  • Rejected reattributions
  • Sessions
  • Uninstalls

As an integrated partner, you have access to more insights as compared to other networks. Not only do you receive data on your own campaigns but also data on all app installs and in-app data recorded by Adjust.

Adjust will only share attribution details with the partner who is given credit for the attribution. "Partner X" will know that another partner drove an install, but they won't know the other partner’s name or campaign details.

We recommend that you test your callback URL and link URL before launching your campaign. This ensures that your callbacks and links are set up correctly and you can receive data that you need immediately after Adjust records the event. This also reduces the need to troubleshoot live traffic. You can find detailed testing instructions for both before and after campaign launch in our dedicated guide to testing your callbacks.

Integration process

Being an Adjust integrated partner is not the correct solution for all technology partners. It only applies to certain partner types based on business requirements.

Certain partner types need access to extensive data to be able to offer their solutions. Below is a list of partner types that benefit from receiving this extensive data.

  • Analytics platforms
  • Retargeting providers and engagement platforms
  • Self-attributing Networks (SANs)
  • SAN Campaign Managers
  • Data management platforms (DMPs)
  • Customer relationship management (CRM) platforms
  • Original equipment manufacturers (OEM) or preload partners
  • Over-the-Top (OTT) platforms
  • TV Analytics platforms

Becoming an integrated partner is a process that could take some time. To determine if this is the right solution for you, Adjust looks at certain factors. One key factor is client demand. An integrated partner should be one that clients will activate on a regular basis.

Adjust asks all partners to provide client references before beginning the integration process. Adjust uses these references to determine if integration is the right solution for you. Once you have these references, contact your partnerships manager or

Once our Partnerships team has evaluated the client references, our next step is to work on building the integration. Our Partnerships team will help with the initial stage of this process. Each integration is custom-built based on the need of the partner and clients.

Refer to this link for a list of our existing integrated partners.