A callback (also known as a postback) is an http or https request between two servers. Adjust triggers a callback immediately after tracking a new activity on an ad engagement (via the tracker URL) or from within the app (via the SDK). You can set up real-time callbacks to receive advertising IDs, attribution details, and app data directly to your servers in the form of raw data.
As an Adjust partner, with Adjust's real-time callbacks, you get key insights into campaign performance about attributions, activities, or events that your tracker URL is driving.
Use the data that you receive from callbacks to:
- Optimize campaigns that you are running for your clients.
- Create retargeting segments for smaller user groups that clients want to engage.