A callback (also known as a postback) is an http or https request between two servers. Adjust triggers a callback immediately after tracking a new activity on an ad engagement (via the tracker URL) or from within the app (via the SDK). You can set up real-time callbacks to receive advertising IDs, attribution details, and app data directly to your servers in the form of raw data.

Why would you use callbacks?

As an Adjust partner, with Adjust's real-time callbacks, you get key insights into campaign performance about attributions, activities, or events that your tracker URL is driving.

Use the data that you receive from callbacks to:

  • Optimize campaigns that you are running for your clients.
  • Create retargeting segments for smaller user groups that clients want to engage.