A callback (also known as a postback) is an HTTP or HTTPS request between two servers. Adjust triggers a callback immediately after recording a new activity and the callbback for this activity is appended to the engagement the device is attributed to. You can set up callbacks to receive advertising IDs, attribution details, and app data directly to your servers as raw data.

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## [Why would you use callbacks?](why-use-callbacks)

With callbacks, you get key insights into campaign performance about attributions, activities, or events that your link URL is driving.

Use the data that you receive from callbacks to:

- Optimize campaigns that you are running for your clients.
- Create retargeting segments for smaller user groups that your clients want to engage.










A callback (also known as a postback) is an HTTP or HTTPS request between two servers. Adjust triggers a callback immediately after recording a new activity and the callbback for this activity is appended to the engagement the device is attributed to. You can set up callbacks to receive advertising IDs, attribution details, and app data directly to your servers as raw data.

Callbacks intro

callbacks-overview

Callbacks for partners

Take your growth to the next level with Adjust’s setup guides, best practices, and FAQs.

Marketer

Integrate our APIs and open-source SDKs with your apps and business analytics.


Developer

In-depth advice for our global Technology Partners on how best to work with Adjust.
