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for Marketers

Set up AppGrowth

AppGrowth is an ad network integrated with Adjust. Our integration lets AppGrowth receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with AppGrowth for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with AppGrowth.

Before you begin

Requirements

Admin, Editor, or Custom Editor permissions in Adjust.
Adjust SDK v4.0.0 and later to map SDK parameters to AppGrowth parameters. Follow the guides linked below to use this feature.

Select AppGrowth and your app in Campaign Lab

Under Campaign Lab, select Partners.
Select New partner > AppGrowth. Select Next to move to the next screen.
In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with AppGrowth.
Select Next.

Enable data sharing

Enable data sharing to activate the integration with AppGrowth. To enable data sharing:

Turn on Enabled

Once you enable data sharing with AppGrowth, Adjust automatically sends AppGrowth the following data, by default:

install
session
reattribution
event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

Separate data sharing options at the platform-level by selecting Use platform-specific settings.
Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with AppGrowth by default.

install
session
reattribution
event

Send additional data

Choose the amount and type of data that you want to share with AppGrowth through callbacks. AppGrowth may use this information to optimize performance.

Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with AppGrowth:

Data from all attribution sources
Only data attributed to AppGrowth

Ad spend

Ad spend sharing lets AppGrowth receive user ad spend data. This lets AppGrowth use ad spend data to optimize your campaigns.

Adjust sends AppGrowth the ad spend data received through callbacks only. This data comes from the following solutions that you’ve set up, as applicable for AppGrowth:

If AppGrowth wants complete ad spend data, then you can set up Ad spend third-party storage exports for AppGrowth.

Growth solution:

This feature is available with Adjust’s SpendWorks package. To purchase our SpendWorks package, contact your sales representative.

Ad revenue (from ad views)

Ad revenue sharing lets AppGrowth receive user ad revenue data. This lets AppGrowth use ad revenue data to optimize your user targeting and campaigns.

Growth solution:

This feature is available with Adjust’s Ad Revenue package. To purchase our Ad Revenue package, contact your sales representative.

To share ad revenue to AppGrowth, select one or more Ad Revenue Sources.

If you leave this field empty, we send ad revenue data from all integrated mediation sources.

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means AppGrowth will receive your app’s session activity.

In-app revenue (from in-app purchases)

Sharing in-app revenue lets AppGrowth receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Map events

Map events that you want to share to the values that AppGrowth can receive. Data for unmapped events is not shared with AppGrowth.

Map individual events

If you have a multi-platform app, you can choose to share different events per platform with AppGrowth. This lets you:

Set individual events to manage campaign strategies for each platform.
Customize data sharing per platform.

Under Map events, follow these steps to choose the in-app events you want to directly send to AppGrowth.

Select Map event.
In the Adjust event list, choose the Adjust event that you want to share with AppGrowth.
Under Partner event, you need to select the AppGrowth event that corresponds to the Adjust event.
1. For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
  - Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.
  - Select Use global mapping to map the same events for all platforms.
2. In the Partner event list, choose or enter a custom event name, that you want to map the Adjust event to.
Select Apply.

Now AppGrowth will receive in-app event data for each of your linked events.

Map all events

If AppGrowth supports mapping all events automatically, under Map events, select Map all events. This saves time in mapping individual events.

Now AppGrowth will receive in-app event data for all your linked events.

Configure your link and settings

You have the option to set your:

Create your link and share it with AppGrowth

In the Setup review screen, you can review your choices. You can also go back and make changes to:

Your selected app
Data sharing options
Link structure parameters
User destinations
Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with AppGrowth.

Once you’ve created your link, share it with AppGrowth for placement in campaigns.

List of all parameters forwarded to AppGrowth

AppGrowth requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder	Information
`{city}`	Device city
`{cost_amount}`	Cost of the user engagement (available for ad spend tracking only)
`{cost_currency}`	ISO 4217 currency code of the cost data (available for ad spend tracking only)
`{country}`	Device two-character country code
`{idfa\|\|gps_adid}`	IDFA, or GPS ADID if IDFA is empty
`{ip_address}`	Device IP address
`{last_time_spent}`	Length of user's last session, in seconds
`{lifetime_session_count}`	Number of sessions recorded across entire user lifetime
`{os_name}`	Device operating system
`{revenue_usd}`	Revenue, in US dollars
`{revenue}`	Revenue, as sent from Adjust SDK in cents
`{adgroup_name}`	Adgroup name, as taken from the tracker
`{app_id}`	Store App ID or Google Play Store
`{campaign_name}`	Campaign name, as taken from the tracker
`{click_referer}`	Referrer header from click
`{click_time}`	Attributed click timestamp
`{created_at}`	Activity timestamp
`{creative_name}`	Creative name, as taken from the tracker
`{installed_at}`	Install (i.e., first app open) timestamp
`{is_organic}`	1 if organic traffic, 0 if non-organic
`{rejection_reason}`	Reason for a rejected attribution
`{ad_mediation_platform}`	Mediation platform name