Set up Voodoo Advertising Platform
Voodoo Advertising Platform is an ad network integrated with Adjust. Our integration lets Voodoo Advertising Platform receive attribution and in-app event data through automated callbacks.
In this article, learn how to set up measurement with Voodoo Advertising Platform for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Voodoo Advertising Platform.
Before you begin
Requirements
- Admin, Editor, or Custom Editor permissions in Adjust.
- Adjust SDK v4.0.0 and later to map SDK parameters to Voodoo Advertising Platform parameters. Follow the guides linked below to use this feature.
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Select Voodoo Advertising Platform and your app in Campaign Lab
- Under Campaign Lab, select Partners.
- Select New partner > Voodoo Advertising Platform. Select Next to move to the next screen.
- In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Voodoo Advertising Platform.
- Select Next.
Enable data sharing
Enable data sharing to activate the integration with Voodoo Advertising Platform. To enable data sharing:
- Turn on Enabled
Once you enable data sharing with Voodoo Advertising Platform, Adjust automatically sends Voodoo Advertising Platform the following data, by default:
- install
- reattribution
- event
- ad revenue
Set your data sharing options
If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:
- Separate data sharing options at the platform-level by selecting Use platform-specific settings.
- Set the same data sharing settings for multiple platforms by selecting Use global settings.
Now, under What will be shared by default?, review the activities that Adjust shares with Voodoo Advertising Platform by default.
- install
- reattribution
- event
- ad revenue
Send additional data
Choose the amount and type of data that you want to share with Voodoo Advertising Platform through callbacks. Voodoo Advertising Platform may use this information to optimize performance.
- Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with Voodoo Advertising Platform:
- Data from all attribution sources
- Only data attributed to Voodoo Advertising Platform
Ad spend
Ad spend sharing lets Voodoo Advertising Platform receive user ad spend data. This lets Voodoo Advertising Platform use ad spend data to optimize your campaigns.
Adjust sends Voodoo Advertising Platform the ad spend data received through callbacks only. This data comes from the following solutions that you’ve set up, as applicable for Voodoo Advertising Platform:
If Voodoo Advertising Platform wants complete ad spend data, then you can set up Ad spend third-party storage exports for Voodoo Advertising Platform.
This feature is available with Adjust’s SpendWorks package. To purchase our SpendWorks package, contact your sales representative.
Ad revenue (from ad views)
Ad revenue sharing lets Voodoo Advertising Platform receive user ad revenue data. This lets Voodoo Advertising Platform use ad revenue data to optimize your user targeting and campaigns.
This feature is available with Adjust’s Ad Revenue package. To purchase our Ad Revenue package, contact your sales representative.
To share ad revenue to Voodoo Advertising Platform, select one or more Ad Revenue Sources.
- If you leave this field empty, we send ad revenue data from all integrated mediation sources.
In-app revenue (from in-app purchases)
Sharing in-app revenue lets Voodoo Advertising Platform receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.
Map events
Map events that you want to share to the values that Voodoo Advertising Platform can receive. Data for unmapped events is not shared with Voodoo Advertising Platform.
Map individual events
If you have a multi-platform app, you can choose to share different events per platform with Voodoo Advertising Platform. This lets you:
- Set individual events to manage campaign strategies for each platform.
- Customize data sharing per platform.
Under Map events, follow these steps to choose the in-app events you want to directly send to Voodoo Advertising Platform.
- Select Map event.
- In the Adjust event list, choose the Adjust event that you want to share with Voodoo Advertising Platform.
- Under Partner event, you need to select the Voodoo Advertising Platform event that corresponds to the Adjust event.
- For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
- Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.
- Select Use global mapping to map the same events for all platforms.
- In the Partner event list, choose or enter a custom event name, that you want to map the Adjust event to.
- For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
- Select Apply.
Now Voodoo Advertising Platform will receive in-app event data for each of your linked events.
Map all events
If Voodoo Advertising Platform supports mapping all events automatically, under Map events, select Map all events. This saves time in mapping individual events.
Now Voodoo Advertising Platform will receive in-app event data for all your linked events.
Configure your link and settings
You have the option to set your:
Create your link and share it with Voodoo Advertising Platform
In the Setup review screen, you can review your choices. You can also go back and make changes to:
- Your selected app
- Data sharing options
- Link structure parameters
- User destinations
- Attribution settings
Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Voodoo Advertising Platform.
Once you’ve created your link, share it with Voodoo Advertising Platform for placement in campaigns.
List of all parameters forwarded to Voodoo Advertising Platform
Voodoo Advertising Platform requires Adjust to send the following parameters (data points) with your callbacks:
| Placeholder | Information |
{country} | Device two-character country code |
{currency} | Original ISO 4217 currency code sent from Adjust SDK |
{device_name} | Device model number |
{device_type} | Device type |
{event_name} | Event name, as set in the Dashboard |
{gps_adid} | Google Play Store advertising ID |
{idfa} | ID for advertisers (iOS only) |
{idfv} | Uppercase iOS ID for vendors |
{language} | Device two-character language code |
{lifetime_session_count} | Number of sessions recorded across entire user lifetime |
{match_type} | Attribution method |
{os_name} | Device operating system |
{os_version} | Operating system version number |
{revenue_float} | Revenue, as sent from Adjust SDK, in whole currency units |
{time_spent} | Length of user's current session, in seconds |
{activity_kind} | Type of user activity |
{adgroup_name} | Adgroup name, as taken from the tracker |
{app_id} | Store App ID or Google Play Store |
{app_name_dashboard} | Name of the app in the Adjust Dashboard |
{app_name} | Name of the app |
{campaign_name} | Campaign name, as taken from the tracker |
{click_time} | Attributed click timestamp |
{conversion_duration} | Time between click and install or reattribution in seconds |
{created_at} | Activity timestamp |
{creative_name} | Creative name, as taken from the tracker |
{device_manufacturer} | Device manufacturer name |
{installed_at} | Install (i.e., first app open) timestamp |
{is_organic} | 1 if organic traffic, 0 if non-organic |
{last_session_time} | Last session timestamp |