Set up Yahoo

As an official Yahoo Partner, Adjust can track all of your Yahoo campaigns.

Use our basic setup instructions to connect Adjust to Yahoo and track your campaigns. When you are finished, move on to the advanced setup instructions to forward in-app events.

Basic setup

To connect your Adjust dashboard to Yahoo, follow these steps.

  1. Find your app and select your app options caret (^).
  2. Select Partner Setup.
  3. Select ADD PARTNERS, and select Add (+ icon) beside Yahoo.
  4. Insert your app store App ID in the App ID field.
  5. Insert your Yahoo Pixel ID in the Pixel ID field.
  6. Select SAVE.

Well done! Your basic setup is complete.

Advanced setup

Now that Adjust is connected to Yahoo, customize your setup.

Forward in-app events

Event linking lets you forward in-app event data directly to Yahoo for more precise targeting. You can link every in-app event in Adjust to preset a Yahoo name or a custom event name.

To link in-app events to Yahoo, follow these steps.

  1. Find your app and select your app options caret (^).
  2. Select Partner Setup > YahooEvent Linking.
  3. Beneath each Adjust-tracked in-app event you will see two fields: Name and Category. To map an event to Yahoo, you will need to update both of these fields as follows. Here's how to locate your event name and category within Yahoo.
    • In the Name field, insert the name of the audience segment (255 character limit).

    • In the Category field, use the drop-down menu to select a predefined Yahoo event that correlates with your Adjust-tracked event. For reference, the Yahoo labels are:

      • gaming
      • engagement
      • lead
      • purchase
      • add_to_cart

Event mapping is flexible, so you can match events at the most granular levels within Yahoo.

  1. Select SAVE.


How does Adjust track installs with Yahoo?

What Yahoo data does Adjust report?

Where can I find my Pixel ID?

Where is my event name and category displayed in Yahoo?

Why aren't my Yahoo campaigns tracking in Adjust?

Why does my Adjust dashboard show fewer (or more) installs than Yahoo?