Attribution & Measurement

The vocabulary and attribution methods essential to the Adjust platform.

Assists provide visibility into the ad engagements that assisted your attributed installs, show the full-funnel impact of your marketing channels.

With redownload settings, you can control when a user who installs the app again on the same device is treated as a new acquisition rather than a continuation of an existing user’s attribution.

Reattribution is the process of assigning a user an updated source of mobile attribution following their initially attributed install. Find out more here.

Temporary attribution offers marketers a new way of measuring the effectiveness of short-term campaigns, by defining how long a user is attributed to a link.

Accurately measure and attribute your web users' activities in Adjust. This lets you analyze marketing campaign data from both mobile apps and websites in one place.

Use Adjust's app uninstall and reinstall measurement for elevated insights into your app's retention rates and to accurately assess your network partners’ performance.

Measure campaigns for apps listed on Google Play, the App Store or third party stores.

With Adjust’s preinstall measurement solution, you can accurately and securely receive data from factory/retailer-installed apps preloaded on new devices.

A guide to our S2S API integrations that let you connect your app to Adjust without using the SDK.

Learn how to set up Adjust Multi-Touch and send pre-conversion engagement data to your servers / business intelligence system or cloud storage.

Measure and analyze the number of app installs derived from terrestrial television commercials.